Marketing Consultant

Marketing Consultant Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Want to make a real impact in the business world using your marketing expertise? Consider becoming a marketing consultant.

A marketing consultant helps businesses grow by developing effective marketing strategies. You’ll analyze the market, understand customer needs, and create campaigns that drive brand awareness and sales.

This role offers a mix of creativity and analytical work, allowing you to be a problem-solver for various companies. Leveraging your experience, you can assist clients in improving their marketing efforts, from social media campaigns to SEO strategies.

Starting as a marketing consultant involves networking to find clients, continuous learning to stay updated with industry trends, and delivering measurable results to build your reputation. If you have skills in market research, client management, and data analysis, this could be a rewarding path where your expertise can truly shine.

In this list, you'll find real-world marketing consultant success stories and very profitable examples of starting a marketing consultant that makes money.

1. NERDS Collective ($2.28M/year)

Born out of a passion for underground UK music, Luke Hodson founded NERDS Collective in 2007, transforming an initial series of warehouse parties into a youth marketing powerhouse with a near £1 million turnover by year four.

How much money it makes: $2.28M/year
How much did it cost to start: $3.5K
How many people on the team: 10

I Created A Youth Marketing Agency That Makes Over $2M/Year

Luke Hodson founded NERDS Collective, a youth marketing agency based in London that specializes in big data, cultural intelligence, and gen-Z, after starting out selling doughnuts and snacks in school playgrounds to identify opportunities and make money, and now boasts a turnover of just under £1m and 112 signed off projects by Puma through a client-servicing strategy that is brutally honest and solution-oriented.

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Read by 3,417 founders

2. Ellen Yin Media LLC ($960K/year)

Ellen Yin, founder of Ellen Yin Media and creator of Cubicle to CEO, started her business after quitting her corporate marketing job. She initially took on small projects, but when a coworker became her first client, she realized she could monetize her skills into a service. She then made a pivot to focus on creating and scaling digital products, launching her first program with zero content and pre-selling it to beta students. To attract and retain customers, she leveraged partner campaigns, utilized a self-liquidating offer funnel, and gained media features. Today, the business has reached seven figures in lifetime revenue and is on track to make over one million dollars in annual revenue.

How much money it makes: $960K/year
How much did it cost to start: $100
How many people on the team: 3

How I Launched A Six Figure Online Membership That Helps Coaches & Service Providers Make Their First $10K Month

Founder Ellen Yin shares how she profitably bootstrapped growth from a $300 client project into 7 figures in lifetime revenue and how she launched a $10K/month online course using pre-selling to test and validate her offer.

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Read by 8,234 founders

3. Mashman Consulting Group ($120K/year)

Isaac Mashman launched Mashman Consulting Group after dissolving his public relations firm during the COVID-19 pandemic. Leveraging five years of experience, he quickly built a new consultancy aimed at scaling personal brands, aiming for a team of 500 consultants.

How much money it makes: $120K/year
How much did it cost to start: $1.5K
How many people on the team: 0

How I Launched A Successful Personal Brand Consultancy And Defining The Industry

Discover how Isaac Mashman's Mashman Consulting Group aims to revolutionize personal brand consultancy, starting with a bootstrap budget under $1,000, a projected expansion to 500 consultants, and current monthly revenues of up to $200,000, all while maintaining complete ownership and minimal overhead costs.

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Read by 1,300 founders

4. SideGains ($36K/year)

Paul Franklin, founder of SideGains, started his business in 2015 after being made redundant. He initially began freelancing as a contractor, focusing on PPC campaigns. As he gained clients through recommendations, he saw an opportunity to monetize his blog and create a more stable source of income. Despite the challenges of maintaining a blog, Franklin is committed to long-term growth and plans to scale his business by outsourcing work and making the blog his primary source of income.

How much money it makes: $36K/year
How much did it cost to start: $300
How many people on the team: 1

On Starting A $3K/Month PPC And WordPress Development Business

This case study follows the journey of Paul Franklin who runs SideGains, offering PPC campaign management and WordPress development; despite COVID-19's impact, his blog generates 10% of income and he plans to shift this to 50-50 in a year's time.

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Read by 6,916 founders