Podcast

Business Idea: Start A Podcast in 2024

Updated: October 2nd, 2024

Avg Monthly Revenue
$97.9K
Avg Startup Costs
$20.5K
Score
89
Avg Revenue
Min Revenue
$400/month
Max Revenue
$1.02M/month
Avg Days To Build
60 days

The podcast business involves creating and producing audio content that people can listen to online.

It’s a popular form of entertainment and information-sharing.

To start a podcast business on a budget, you'll need a few key steps.

First, choose a niche or topic that you're passionate about and that has an audience.

Next, get basic recording equipment like a microphone and headphones.

Then, find a free or affordable hosting platform to publish your episodes.

Finally, promote your podcast through social media, online communities, and word of mouth to build an audience and potentially attract sponsors or advertisers.

Revenue & Profitability

How much do podcasts make?

Learn more about how much money podcasts make.

Startup Costs

How much does it cost to start a podcast?

  • It can cost as low as $100 to start a podcast.
  • It can cost as high as $12,000 to start a podcast.

Learn more about the costs of a podcast.

Examples Of Successful Podcasts

Successful podcast businesses and case studies

This case study follows the journey of Jessica Miller-Merrell, a top 50 social media influencer according to Forbes, who founded Workology, a workplace HR resource that reaches half a million HR and recruiting leaders each month with 8,000+ published articles and resources, generating $12M in annual revenue, offering on-demand courses for HR certification and career development, providing Ace the HR Exam, Upskill HR, and HRCI recertification courses, and developing a proprietary learning system with LEARN by Workology, which has trained nearly 15,000 HR leaders.

$1.02M Monthly Revenue
$12K Startup Costs
Read by 5,647 founders

John Lee Dumas grew his award-winning podcast, Entrepreneurs On Fire, into a business offering online courses, coaching, and a mastermind program, generating nearly $4 million in revenue from his flagship product, Podcasters’ Paradise.

$202K Monthly Revenue
$9K Startup Costs
Read by 9,869 founders

See full list of successful podcasts.