Men's Fashion Business

6 Men's Fashion Business Success Stories [2024]

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Updated: September 6th, 2024

Imagine shaping the wardrobe of the modern man. A men's fashion business offers the opportunity to cater to an ever-evolving and diverse market.

In essence, this business revolves around curating and selling clothing, accessories, and footwear tailored specifically for men. From sleek suits to casual wear, it’s about understanding trends and meeting the demand for quality, style, and functionality.

Men's fashion is more than just clothes; it's about expressing identity and confidence. As an entrepreneur, you’ll spend time researching fashion trends, sourcing quality materials, and collaborating with designers. Marketing and brand building will be key as you carve out a niche in a competitive industry.

This venture requires dedication, a keen eye for fashion, and strong marketing strategies. If you're passionate about style and ready to invest in building a brand that resonates with men, this could be a rewarding path to pursue.

In this list, you'll find real-world men's fashion business success stories and very profitable examples of starting a men's fashion business that makes money.

1. STOCK ($3.6M/year)

Jim Snediker, CEO of Stock Manufacturing Company, pivoted from high-end menswear to B2B uniforms after being approached by a Michelin-star restaurant in 2013. This strategic shift propelled their business to $3.4 million in revenue by 2023.

How much money it makes: $3.6M/year
How many people on the team: 11

How We Built A $3.4M/Year Custom Uniforms Manufacturing Business

Case study on the transformation of a D2C menswear brand into a successful B2B uniform provider for hospitality industry giants, achieving revenue growth from $700k in 2019 to $3.4M in 2023, through strategic collaborations, product expansion, and community-driven initiatives during the COVID-19 pandemic.

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Read by 606 founders

2. XSuit ($3M/year)

Maximilien Perez, the founder of xSuit, came up with the idea for his business after experiencing the limitations and discomfort of traditional suits. Through extensive market research and sourcing, he developed a suit made from premium stretch fabric that was also liquid-repellant and resistant to stains. After launching on Kickstarter and receiving overwhelming demand, the business quickly took off, reaching sales of over $350,000 in just a few months and expanding to other product lines.

How much money it makes: $3M/year
How much did it cost to start: $50K
How many people on the team: 12

This Founder Built A $3M DTC Brand By Taking On An Antiquated Industry

xSuit founder Maximilien Perez launched a modern-day redesign of the classic suit that is comfortable and requires less maintenance, resulting in over 20,000 suits sold to date and $350,000 in sales from July to September 2017 alone, selling online and exclusively kicking off through a successful Kickstarter campaign.

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Read by 4,915 founders

3. Backstage Rock Shop ($2.22M/year)

Matti Lehtonen, the founder of Backstage Rock Shop, got the idea for his business while playing in a rock band and handling their merchandise. He noticed that existing merchandising companies in Finland were doing things wrong, so he and three friends started Backstage Rock Shop with the goal of being the best, most artist-friendly merchandise company in the country. Since then, they have grown significantly, with annual revenue now reaching over $2 million.

How much money it makes: $2.22M/year
How much did it cost to start: $40K
How many people on the team: 5

How I Started A $150K/Month Business Selling Rock Bands Official Merchandise

Case study on Backstage Rock Shop, which grew from $150k annual revenue in its first year to looking at $2M+ revenue in 2020, selling rock bands' official merchandise in over 80 countries, with a growing roster of artists, exclusive items, and a focus on premium quality and customer service.

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Read by 5,640 founders

4. Leze Apparel Inc. ($540K/year)

out of debt. In just 6 months, we have managed to turn our business around and are projected to generate 3 times more revenue than in 2019. We have experienced steady growth at a rate of 30% every month and have successfully attracted a community of women who resonate with our mission of comfortable and sustainable workwear.

How much money it makes: $540K/year
How much did it cost to start: $5K
How many people on the team: 0

How We Started A $45K/Month Women's Workwear From Recycled Materials

This case study features LEZE the Label, a sustainable workwear brand that experienced 30% month-over-month growth and eliminated $180,000 in production debt, sharing insights on their crowdfunding strategy, customer-centric approach, and partnerships.

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5. Snappy Socks by Shoespender ($120K/year)

After losing an UGG boot and numerous socks to the notorious "laundry monster," professional clown-turned-mom Danielle Ferrantello invented Shoespender and Snappy Socks—products designed to keep kids' shoes and socks from going missing. Now tackling 3,000 parties a year with her entertainment business, she aims to ease the lives of thousands of parents.

How much money it makes: $120K/year
How much did it cost to start: $10K
How many people on the team: 3

How I Invented A Product To Prevent Lost Baby Shoes and Socks

Snappy Socks and Shoespender founder, Danielle Ferrantello, created patented baby products to solve the problem of lost socks and shoes, with 80% of sales from online sources and a 52% gross margin.

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Read by 2,290 founders

6. The Modest Man ($48K/year)

Brock McGoff came up with the idea for The Modest Man after struggling to find stylish clothing that fit his smaller frame. By creating thorough and helpful content catered to other "modest men," he was able to grow his audience and monetize his brand through advertising, affiliate programs, and brand partnerships. With almost a million monthly followers and generating $10-15k in revenue per month, The Modest Man has become a successful digital media brand in the men's fashion space.

How much money it makes: $48K/year
How many people on the team: 8

Starting A Men's Style Publication Reaching A Million People Per Month

Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.

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Read by 9,168 founders