Menswear Business

Menswear Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Dressing well can make a lasting impression, and a menswear business aims to capitalize on this simple truth. At its core, the menswear business offers a range of stylish and high-quality clothing specifically designed for men. Whether it’s sharp suits for the office, casual wear for the weekend, or accessories to complete the look, this business can cater to diverse fashion needs.

To get started, you'll need to focus on market research to understand what's trending and what your target audience desires. You'll also need to establish relationships with reliable suppliers or manufacturers to ensure a consistent supply of quality products. Branding and an engaging online presence will be crucial in attracting and retaining customers.

This venture requires a good eye for fashion, an understanding of market trends, and a knack for marketing. If you're someone who loves fashion and wants to share that passion with others, starting a menswear business could be a fulfilling and profitable endeavor.

In this list, you'll find real-world menswear business success stories and very profitable examples of starting a menswear business that makes money.

1. Backstage Rock Shop ($2.22M/year)

Matti Lehtonen, the founder of Backstage Rock Shop, got the idea for his business while playing in a rock band and handling their merchandise. He noticed that existing merchandising companies in Finland were doing things wrong, so he and three friends started Backstage Rock Shop with the goal of being the best, most artist-friendly merchandise company in the country. Since then, they have grown significantly, with annual revenue now reaching over $2 million.

How much money it makes: $2.22M/year
How much did it cost to start: $40K
How many people on the team: 5

How I Started A $150K/Month Business Selling Rock Bands Official Merchandise

Case study on Backstage Rock Shop, which grew from $150k annual revenue in its first year to looking at $2M+ revenue in 2020, selling rock bands' official merchandise in over 80 countries, with a growing roster of artists, exclusive items, and a focus on premium quality and customer service.

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2. Boystrous ($1.8K/year)

Anastasia Osindero, a designer, launched her menswear brand, Boystrous, during the COVID-19 lockdown in August 2020. Inspired by her partner's desire for a consistent men's clothing store, she created graphic t-shirts using her design skills and printed them at home. With popular designs and the support of influencers such as Josh Denzel, Boystrous quickly gained attention and success.

How much money it makes: $1.8K/year
How much did it cost to start: $126
How many people on the team: 0

Launching A Menswear Brand During COVID Lockdown

Boystrous is a rising menswear brand launched during the pandemic, which commenced with an assortment of graphic t-shirts attracting worldwide influencers and an impressive 90% traffic increase on social media platforms through using a paid advertisement strategy.

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