Natural Beauty Product Business

How Profitable Is A Natural Beauty Product Business? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is A Natural Beauty Product Business? (Updated for 2024)

So you want to start a natural beauty product business?

And the first question that came to your mind was, “well, are natural beauty product businesses actually profitable?”

Especially considering:

You could start a natural beauty product business with as low as $200
Based on our data, natural beauty product businesses generate an average of $802K per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a natural beauty product business.

Let’s dive in!

Is a natural beauty product business profitable?

Yes, a natural beauty product business is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $802K per year with an estimated gross margin of 65%, you could expect to recover your investment within 12 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your natural beauty product business.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your natural beauty product business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a natural beauty product business worth it?

If you’re wondering if a natural beauty product business is worth it, the answer is a big YES. With natural beauty product businesses, you have the potential to earn $802K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a natural beauty product business to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful natural beauty product businesses case studies.

Examples Of Profitable Natural Beauty Product Businesses

Here are a few examples of profitable natural beauty product businesses, and a few more details about them:

1. Flowerdale Valley ($60K/year)

Mel, the founder of Flowerdale Valley, came up with the idea for her skincare business when she realized that the beeswax and honey from her farm could be used to create a hydrating and anti-aging cream. She started selling her first product, Bee Balm, along with honey, and gradually expanded her product range over the years. Now, her business brings in approximately $7,500 in sales per month and provides her income for her and her children.

Is it profitable? Yes
How much money it makes: $60K/year

How A Mother Of Two Started A $5K/Month Skincare Business From Home

A mother-of-two started a $5k/month skincare business after experimenting with beeswax and honey to create luxurious all-natural products, growing her business to attain over $7,500 in sales per month via multiple sales streams, including $4,000 per month at markets.

Read this case study

Read by 24,649 founders

2. Aura Sensory ($24K/year)

Danna Norek, founder of Aura Sensory, came up with the idea for her business while on a business/pleasure trip with her husband and they had to buy a different natural deodorant which caused a bad reaction. She realized she could make a better natural deodorant and decided to create her own line of safer, high-quality, affordable skin and hair care products. Her flagship products, Natural Shine Enhancing Shampoo and Nourish & Hydrate Face Cream, have attracted a strong customer base and continue to receive glowing reviews and repeat customers.

Is it profitable? Yes
How much money it makes: $24K/year
How much did it cost to start: $4K

How I Start A $2K/Month Skin And Hair Care Brand

Aura Sensory, a skin and hair care company with a $2K monthly revenue, offers safe and affordable products while maintaining a loyal customer base of around 350.

Read this case study

Read by 7,325 founders

3. Bey Moss ($1.2M/year)

Nick Bey, the founder of Bey Moss, came up with the idea for his business after hearing about the health benefits of sea moss from rapper Nipsey Hussle. He decided to sell sea moss products to his wife's large social media following and quickly sold out of his first batch, validating the demand for the product. With his background in computer programming and his wife's sales expertise, they were able to build Bey Moss into a successful e-commerce business, making over $800,000 in revenue to date.

Is it profitable? Yes
How much money it makes: $1.2M/year
How much did it cost to start: $500

How This Couple Started A $100K/Month Sea Moss Infused Health Supplements Brand

Bey Moss, an e-commerce platform selling sea moss-infused health and wellness products, made over $800,000 to-date with less than $10,000 overall in ads after validating the product idea through reviews and feedback and leveraging their social media following to build a Bey Moss community.

Read this case study

Read by 30,082 founders

Learn more about starting a natural beauty product business:

Where to start?

-> How much does it cost to start a natural beauty product business?
-> Pros and cons of a natural beauty product business

Need inspiration?

-> Other natural beauty product business success stories
-> Marketing ideas for a natural beauty product business
-> Natural beauty product business names

Other resources

-> Natural beauty product business tips

How much can you make with a natural beauty product business?

With a natural beauty product business, you can make an average of $802K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $200. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 12 months.

How much does a natural beauty product business make a week?

Based on our data, average weekly revenue for a natural beauty product business ranges around $16.7K. As such, you could see monthly revenues of $66.8K.

To know if your natural beauty product business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your natural beauty product business.

How much do natural beauty product businesses owners make?

The income of a natural beauty product business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established natural beauty product business is about $16.7K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a natural beauty product business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Natural Beauty Product Business Profit Margins

Generally speaking, a natural beauty product business can expect profit margin of around 65%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a natural beauty product business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, natural beauty product business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, natural beauty product business owners can ensure long-term sustainability and profitability for their business.

Natural beauty product business owner salary

The salary of a natural beauty product business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established natural beauty product business, in a prime position, might see an average weekly salary around the ballpark of $10.9K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a natural beauty product business may be a promising business to start - but the success of your natural beauty product business mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable natural beauty product business.

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Starting A Natural Beauty Product Business: Everything You Need To Know

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