Niche Greeting Cards Business

5 Niche Greeting Cards Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Have you ever struggled to find the perfect card for a unique or specific occasion? Starting a niche greeting cards business could be your answer. This business focuses on designing and selling cards tailored to specialized markets—think vegan birthdays, techie thank-yous, or climate activist celebrations.

Creating these unique products involves a blend of creative artistry and market research. You'll need to identify underserved niches and design cards that resonate with those specific audiences. Once designed, partnering with printing services and setting up an online store will be crucial steps.

If you enjoy getting creative and spotting trends, this business has potential. It offers the satisfaction of bringing joy and personalized connections to people through something as simple as a greeting card. Plus, it allows you to make use of your artistic skills while meeting a market need.

In this list, you'll find real-world niche greeting cards business success stories and very profitable examples of starting a niche greeting cards business that makes money.

1. Joker Greeting ($1.2M/year)

Travis Peterson, a former investment banker, came up with the idea for Joker Greeting after he and his brother found a musical greeting card at their mom's house and thought it would be hilarious if it didn't stop playing. They launched the hilarious non-stop looping musical card on Kickstarter and raised an impressive $92,073 in just 30 days, propelling Joker Greeting to success.

How much money it makes: $1.2M/year
How much did it cost to start: $1K
How many people on the team: 0

I Created A Prank Card Company & Grew It To $30K/Month

Joker Greeting sells unique prank gifts, including a non-stop musical birthday card, an idea raised by the founders visiting their mom's house, having no website or marketing and yet raising $92,073 on Kickstarter in 30 days due to being picked up by media, enabling them to sell 15,000 units in the first year, owned SEO for their niche, selling almost 40,000 units in 2017 and expected to reach 50,000 to 60,000 in 2018 with a small team, using Shopify and various social media channels with lots of organic traffic.

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2. Thankbox ($420K/year)

Val, the founder of Thankbox, came up with the idea while working as a contractor and noticed the challenges of organizing a card and cash collection for team occasions. After realizing there was no existing solution that covered both aspects, Val launched Thankbox in May 2020. Through strategic marketing and design improvements, Thankbox experienced rapid growth and generated over $2 million worth of gift cards since its launch.

How much money it makes: $420K/year
How much did it cost to start: $2.5K
How many people on the team: 3

I Sell Digital Greeting Cards And Make $35K Per Month

30-year-old Val shares how she founded Thankbox, an online group card and gift collection service in Scotland that has been used to send over 40,000 cards, issued over $2 million worth of gift cards, and now pulls around $25k in revenue per month, with plans to expand and offer physical versions of cards.

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3. EcardForest Ltd ($180K/year)

Driven by the pandemic and the need for digital greeting cards during remote work, Dayana Doncheva founded EcardForest. Frustrated by the lack of European-focused options, she assembled a team and launched the company with a viable product. EcardForest now generates over $15K in monthly revenue and prioritizes environmental sustainability and user privacy.

How much money it makes: $180K/year
How much did it cost to start: $30K
How many people on the team: 3

How The Pandemic Inspired Me To Bootstrap A $180K/Year Online Greeting Card Business

EcardForest, a digital greeting card company that allows multiple people to sign and send ecards, generated over $15K in monthly revenue by prioritizing environmental protection and privacy, optimizing their website for speed and user experience, and investing in quality and advertising, while remaining agile and efficient.

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4. Jordyn Alison Designs ($48K/year)

Jordyn came up with the idea for her business after making hand-lettered greeting cards during her boyfriend's boot camp. With a background in graphic design, she started Jordyn Alison Designs in 2016, but it wasn't until three years later that she saw significant growth and began expanding her product offerings. Now averaging $3,000 a month, Jordyn focuses on wholesale and the digital side of her business, with plans to get her products into over 100 stores nationwide and start licensing her artwork.

How much money it makes: $48K/year
How many people on the team: 0

How I Started A $3K/Month Hand Lettered Stationery Products Ecommerce

Jordyn Alison Designs owner Jordyn, has grown her hand-lettered stationary business to average $3,000 a month by expanding her product line to include greeting cards, vinyl stickers, notepads, apparel and more, while also using social media to promote her launches and gauging customer interest.

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5. Periwinkle Greetings, LLC ($12K/year)

Candace McGinn, the founder of Periwinkle Greetings, came up with the idea after surviving cancer and embracing her passion for photography. Inspired by the beauty of a full moon reflecting over the ocean, Candace used a unique printing technology to create stunning metal greeting cards. With a focus on artistry and sustainability, Periwinkle Greetings aims to revolutionize the greeting card industry.

How much money it makes: $12K/year
How much did it cost to start: $15K
How many people on the team: 1

A Cancer Diagnosis Motivated This Founder To Quit Corporate & Build A Business

Periwinkle Greetings uses Dye-sublimation to create unique metal greeting cards that can be displayed as art, with an average monthly revenue of $1000, and plans to pivot to B2B sales in 2023.

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