Online Furniture Business

4 Online Furniture Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Starting an online furniture business offers a compelling blend of creativity and entrepreneurship. Imagine creating a virtual store where customers can find high-quality furniture with just a few clicks.

This business involves sourcing or manufacturing a range of furniture items, setting up an ecommerce platform, and focusing on digital marketing strategies to attract and retain customers. You will need to manage logistics, such as shipping and warehousing, potentially partnering with fulfillment centers to streamline the process.

There’s significant potential in tapping into niche markets like eco-friendly furniture or customized pieces. The key is to offer value that stands out—whether through unique designs, superior customer service, or seamless online shopping experiences.

With a growing trend of consumers preferring to shop online, launching an online furniture business could be both rewarding and profitable. It requires dedication, market research, and smart operational management, but the returns can be substantial for those willing to put in the work.

In this list, you'll find real-world online furniture business success stories and very profitable examples of starting a online furniture business that makes money.

1. Branch Furniture ($6M/year)

Greg Hayes, the CEO and co-founder of Branch Office Furniture, came up with the idea for the business while working at a fast-growing company called Breather. He saw firsthand the pains of procuring office furniture and realized there was an opportunity to produce high-quality furniture and sell it directly to businesses, eliminating the need for expensive dealers or cheaply made options. Since launching in Q1 of 2019, Branch has done over $1M in sales, including nearly $400k last month.

How much money it makes: $6M/year
How much did it cost to start: $350K
How many people on the team: 20

How I Started A $300K/Month Premium Office Furniture Business

Branch Office Furniture offers a new approach to the office furniture industry, selling high-quality furniture directly to businesses with space design, delivery, and installation included at one-third to one-half of the price of comparable quality products, resulting in over $1M in sales since launching in Q1 of 2019.

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2. Countryside Amish Furniture ($3M/year)

Mel Stutzman, the founder of Countryside Amish Furniture, came up with the idea for his business by combining his furniture expertise, Amish business connections, and entrepreneurial ambitions. After experiencing setbacks with previous furniture companies, he realized the importance of being conveniently accessible to target markets and decided to create a digitally-based operation that could sell throughout the country. Today, Countryside Amish Furniture generates millions in sales by partnering with Amish artisans to offer thousands of made-to-order furniture options to buyers across the continental US.

How much money it makes: $3M/year
How much did it cost to start: $120K
How many people on the team: 0

How I Started A $250K/Month Amish Online Furniture Store

Countryside Amish Furniture is a highly successful e-commerce retailer generating millions in sales annually by partnering with Amish artisans to offer thousands of made-to-order, high-quality wooden furniture options and prioritizing customer communication and SEO strategy.

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3. Seedia ($600K/year)

Piotr Hołubowicz came up with the idea for SEEDiA when he was sitting on a park bench with friends and their phones died. He wanted to create a bench that could charge mobile devices using renewable energy, leading to the development of their solar and off-grid benches and other smart city solutions. With a record year in 2020 and plans for new products in 2021, SEEDiA is continuing to innovate and improve urban spaces.

How much money it makes: $600K/year
How much did it cost to start: $2K
How many people on the team: 21

How We Started A $25K/Month Company Developing Smart City Solar Products

SEEDiA is a smart city technology company that develops solar-powered benches, trash cans, info kiosks, solar bus shelters, and smart hand sanitizers, and has sold 112% more products in 2020 than the previous year, while also introducing three new products in 2021.

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4. House of Kook ($180K/year)

Amy McKenzie and Kirsten Dodds, founders of House of Kook, came up with the idea for their furniture and interior design business after becoming bored with the offerings in the industry. They wanted to shake up the interior aesthetic and create unique and interesting spaces and furniture. They launched their business in August 2021, and within a year, completed over 10 successful projects and launched their first furniture range.

How much money it makes: $180K/year
How much did it cost to start: $12K
How many people on the team: 0

How We Leveraged Our 20 Years Of Experience To Start A $15K/Month Furniture And Interior Design Studio

House of Kook is a South African furniture and interior design studio founded in 2021 that have completed over 10 successful projects and launched their first furniture range, all in just over a year, through word of mouth and social media marketing.

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Read by 2,069 founders