Online Jewelry Store

How Much Money Do Online Jewelry Stores Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, online jewelry stores can make between $1,000-$500,000 per month.
The average revenue for a successful online jewelry store is $165K per month.
The highest grossing online jewelry store in our records makes over $6,000,000 per year.
Online jewelry store owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting an online jewelry store?

And now you're wondering how much online jewelry store owners actually make...

Well, let’s dive in!

Here are example of real online jewelry stores and how much money they make - as reported by the founders themselves:

1. Moonglow Jewelry ($6M/year)

Julien Plouffe, the risk-taking entrepreneur behind Moonglow Jewelry, came up with the idea after experiencing success selling the jewelry featuring phases of the moon at a fair in Springfield, MA. Recognizing the potential for growth, he decided to scale the business by working with boutiques and stores, leading to exponential revenue growth from $200,000 to a projected $7,000,000 this year.

How much money it makes: $6M/year

2. Hoagard.com ($4.98M/year)

In 2014, Ali Bedrettin Boz and Cagri Ayten started designing steel samples as a hobby. They realized the potential for their designs in the interior design market and established Hoagard as an e-commerce brand. Despite facing challenges and initially low sales, Hoagard experienced a significant leap in 2016, reaching an average annual turnover of 4.5 - 5.5 million Euros.

How much money it makes: $4.98M/year

3. Merci Maman ($4.8M/year)

Arnaud de Montille and his wife Beatrice founded Merci Maman in 2007 after Beatrice struggled to find quality personalized jewelry at affordable prices for their daughter's first birthday. Since then, the company has grown significantly, and their signature "Duchess Necklace" worn by Kate Middleton in 2014 has become a best-seller. Today, Merci Maman generates over $5 million in annual sales, ships 75,000 orders globally, and continues to expand its product offering and improve its customer experience.

How much money it makes: $4.8M/year

4. Taylor & Hart ($4.62M/year)

Nikolay Piriankov, the founder of Taylor & Hart, had a personal frustration when searching for an ethically sourced engagement ring online. Teamed up with his friend David Sutton, who had experience in the wholesale diamond trade, they decided to create Rare Pink (now Taylor & Hart) in 2013 to offer bespoke and affordable engagement rings. Their first customer, Piers, requested a custom-designed ring, and the impact of this experience led them to focus on custom designs and storytelling in their brand evolution.

How much money it makes: $4.62M/year

5. Desires by Mikolay ($3.44M/year)

Tara Mikolay, co-founder of Desires by Mikolay, came up with the idea to open a designer jewelry showroom when her husband, a classically trained bench jeweler, expressed his dream to start his own business. With Tara's support, they self-funded the venture and worked tirelessly to build the business from the ground up. Today, Desires by Mikolay is thriving and known as one of Westchester County's premier jewelers and design shops, with a brick and mortar store and a successful online presence.

How much money it makes: $3.44M/year

6. Pearls of Joy ($2.4M/year)

Kevin Canning, founder of Pearls of Joy, came up with the idea for his business by recognizing the high markups in the jewelry industry, particularly with pearls. By sourcing pearls internationally and selling them directly to consumers online, Canning was able to offer high-quality pearls at a fraction of the typical retail price. Through transparency and education, he built trust and authority in the industry, resulting in the rapid growth of his business, with 150% growth year-to-date and projected revenue of $2.5M for 2018.

How much money it makes: $2.4M/year

7. Shenzhen Shibao Jewelry Co., Ltd ($1.2M/year)

Long Shuai, the founder of Silverbene, came up with the idea for his jewelry wholesale business after realizing the inefficiencies in the production processes of silver jewelry factories in China. He saw an opportunity to use information technology to standardize the manufacturing process and improve efficiency. With a revenue of $450K per month and over 3,500 jewelry store clients worldwide, Silverbene is now a successful business in the industry.

How much money it makes: $1.2M/year

8. costanté ($900K/year)

Connie Hung, the founder of fine jewelry brand Costanté, originally came from a background in Finance and Operations. After volunteering for a Planned Parenthood fundraiser and experiencing the joy of creating community, she decided to launch Costanté, a women-owned business that gives back to the community. With a focus on minimal elegance and customization, Costanté has seen consistent growth in sales and plans to expand into more online stockists and boutique shops in the future.

How much money it makes: $900K/year

9. Lily Blanche ($720K/year)

Gillian Crawford, founder of Lily Blanche, was inspired by her grandmother's love for jewelry and her own background in archaeology and journalism. After realizing the declining market for B2B gift sales, she took a leap of faith and transitioned her business online, focusing on personalized lockets with a modern twist. With a team of six and a reputation for exceptional customer service, Lily Blanche has grown into a successful e-commerce brand with over 1100 five-star reviews and annual sales of £480k ($649k).

How much money it makes: $720K/year

10. Faerie's Dance ($204K/year)

Adrienne, the founder and CEO of Faerie's Dance, came up with the idea for her sustainable fashion business after struggling to find eco-friendly clothing for herself. Recognizing the lack of options in the market, she decided to create an online store that brings together the best eco-brands in one place. The business has since grown, with organic cotton bras becoming their signature product, and they now generate an annual revenue of $65k - $75k.

How much money it makes: $204K/year