Online Jewelry Store

19 Tips For Starting A Successful Online Jewelry Store (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own online jewelry store? Here are some tips you should know:

Learn more about starting an online jewelry store:

Where to start?

-> How much does it cost to start an online jewelry store?
-> Pros and cons of an online jewelry store

Need inspiration?

-> Other online jewelry store success stories
-> Marketing ideas for an online jewelry store
-> Online jewelry store slogans
-> Online jewelry store names

Other resources

-> Profitability of an online jewelry store
-> Blog post ideas for an online jewelry store

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting an online jewelry store:

#1: Tara Mikolay, founder of Desires by Mikolay:

We chatted with with Tara, founder of Desires by Mikolay ($287K/month). In our interview, Tara says:

What I have learned from this is to slow down, take the time to review information properly and make educated decisions.

Additionally:

The most important thing is making sure your customers are happy! By offering a great product, at a fair price, quickly, you are ensuring future sales with that customer.

Read the full interview ➜

#2: Stacey Bowers, founder of Bang-Up Betty:

We chatted with with Stacey, founder of Bang-Up Betty ($7K/month). In our interview, Stacey says:

You don’t have to please everyone, and that staying true to yourself and your designs can be way more important than trying to make everyone happy.

Additionally:

This business has taught me a lot about myself. I’ve had to have a lot of conversations with myself about what I really want, now and in the future. And I’ve had to remind myself often that this has to be what I love.

Further:

Don’t read into social media numbers too much. By that I mean followers. What matters most is not having 150,000 followers, but having REAL, interactive, interested followers who actually buy and share your work.

Read the full interview ➜

#3: Kevin Canning, founder of Pearls of Joy:

We chatted with with Kevin, founder of Pearls of Joy ($200K/month). In our interview, Kevin says:

Avoid shiny object syndrome at all costs! Keep your focus… I believe that’s the main skill that separates the winners from the wannabes.

Additionally:

Find a channel that drives traffic and sales and maximize it to 100%. If you feel you can’t go any further with that channel, then look at what other channels you can layer on. If you try and be everywhere and do everything, I guarantee you’ll fail.

Read the full interview ➜

#4: Arnaud de Montille, founder of Merci Maman:

We chatted with with Arnaud, founder of Merci Maman ($400K/month). In our interview, Arnaud says:

Be ambitious. Aim to grow fast. Partner with brands bigger than yours. We have partnered with huge brands such as Emma Bridgewater, Cath Kidston, and Birchbox which has really helped brand awareness. Aim high.

Additionally:

Test your concept or products before making large investments or quitting your day job.

Read the full interview ➜

#5: Nikolay Piriankov, founder of Taylor & Hart:

We chatted with with Nikolay, founder of Taylor & Hart ($385K/month). In our interview, Nikolay says:

Think whether or not you need an investment and when exactly to make an investment round. An investment makes you grow faster and potentially bigger than growing organically, but you need to think about what you are getting into.

Additionally:

I think one of the greatest journeys in developing a company is the personal transition you go through as entrepreneur within the company.

Read the full interview ➜

#6: Stacey Bowers, founder of Bang-Up Betty:

We chatted with with Stacey, founder of Bang-Up Betty ($7K/month). In our interview, Stacey says:

Invest in yourself. Make sure you’re always learning.

Read the full interview ➜

#7: Kevin Canning, founder of Pearls of Joy:

We chatted with with Kevin, founder of Pearls of Joy ($200K/month). In our interview, Kevin says:

Remember, in the absence of information – price becomes a proxy for quality.

Read the full interview ➜

#8: Tania Yan, founder of Olive + Piper:

We chatted with with Tania, founder of Olive + Piper ($/month). In our interview, Tania says:

Be open to other suggestions and ideas - make sure you get honest and constructive feedback.

Read the full interview ➜

#9: Julien Plouffe, founder of Moonglow Jewelry:

We chatted with with Julien, founder of Moonglow Jewelry ($500K/month). In our interview, Julien says:

I hired a conversion rate expert who told us our site flow was really bad, we identified that people needed to click way too many buttons in order to checkout, every button you add, the more people drop out and you lose potential customers along the way.

Additionally: