8 Online Survey Tool Success Stories [2024]
Online survey tools are a great way for businesses to gather customer feedback. They offer a convenient and cost-effective way to collect data from large groups of people. This service offers a variety of features, including a survey builder, a data collection tool, and a reporting system.
If you are interested in starting a business that helps businesses to gather customer feedback, then starting an online survey tool could be a great option for you. This business is growing in popularity as more businesses are using online surveys to collect data.
Typeform is a popular online survey tool that allows you to ask customers questions and get their feedback on the product. This can be used for many different purposes such as improving services or developing new products. Typeform told TechCrunch on the occasion of today’s funding announcement that its annual recurring revenue surpassed $70 million in 2021 after tripling over the preceding three years.
Building an online survey tool is a good business idea because there is a lot of demand for data collection. Businesses need to know more about their customers in order to be able to make better decisions.
In this list, you'll find real-world online survey tool success stories and very profitable examples of starting a online survey tool that makes money.
1. QuestionPro ($19.2M/year)
Vivek Bhaskaran, the founder of QuestionPro, came up with the idea for his business while working as a student at Brigham Young University. He noticed the cumbersome and repetitive process of designing and developing surveys for market research projects and decided to create a generic platform that would simplify the process. After quitting his job and bootstrapping the business, Bhaskaran focused on customer acquisition through SEO and developing sales skills to close deals. Today, QuestionPro continues to attract and retain customers through bootstrapping and a commitment to customer satisfaction.
How much money it makes: $19.2M/year
How much did it cost to start: $60K
How many people on the team: 300
QuestionPro's Founder, Vivek Bhaskaran, shares the story of how he started the most robust survey software on the market, which has provided innovative technology to Fortune 100 companies, academic institutions, small businesses, and individual DIY researchers for over 12 years.
2. ReputationStacker ($3.6M/year)
Ian, the founder of ReputationStacker, came up with the idea for his business while working in advertising and marketing for retail healthcare businesses. He realized that online reviews were becoming increasingly important, but the manual process of requesting reviews from customers was time-consuming and often neglected. Inspired by the success of his email outreach strategy for getting reviews, Ian quit his job and built a software solution that automates the process, helping businesses consistently generate positive reviews and manage their online reputation.
How much money it makes: $3.6M/year
How much did it cost to start: $30K
How many people on the team: 5
ReputationStacker is a subscription software that simplifies and automates the process of getting more online reviews, helping businesses to manage their online reputation and grow their customer base; currently generating over $300k monthly revenue with low churn rates and a strong customer support team.
3. GreenRope ($1.92M/year)
metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.
How much money it makes: $1.92M/year
How many people on the team: 15
GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.
4. Pickfu ($1M/year)
Justin and John both craved entrepreneurial freedom and wanted to learn valuable lessons outside their corporate jobs. They initially launched a restaurant menu aggregator, but soon stumbled upon a bigger need while working on their first venture. They required consumer feedback for design decisions and realized asking friends and family was ineffective.
They built a simple tool to gather unbiased feedback from the public and saw a steady, organic interest in the tool. This prompted them to shift their focus onto what would become PickFu. Over time, they refined their service based on user feedback and expanded its capabilities, constantly validating the need through customer interactions. The genuine market value and consistent demand for consumer insights convinced them to transition fully to PickFu.
How much money it makes: $1M/year
How many people on the team: 17
5. Customeer ($600K/year)
Founder Juan Ruiz came up with the idea for Customeer after realizing that companies need to compete on customer experience in addition to price and product. With the goal of helping companies drive sales and customer loyalty, Customeer offers a portfolio of best-in-class customer experience applications. The company has seen success, increasing sales for clients by up to 20% and reaching a break-even point.
How much money it makes: $600K/year
How many people on the team: 10
Juan Ruiz, founder of Customeer, shares how he started a customer experience platform that helps clients increase sales up to 20% and drive loyalty to unprecedented levels, reaching a break-even point in the process, while emphasizing the importance of true market fit and customer loyalty.
6. Refiner ($192K/year)
Moritz Dausinger, founder of Refiner, came up with the idea for his user feedback and customer survey tool while working on his previous startup, Docparser. After selling Docparser, Dausinger felt the urge to build something new and decided to create a tool for SaaS companies to survey and profile their users. Refiner officially launched in March 2020 amidst the Covid-19 pandemic and has since seen great traction, increasing its monthly recurring revenue by 30% and reaching its end-of-year goal of $2K MRR.
How much money it makes: $192K/year
How much did it cost to start: $30K
How many people on the team: 2
Refiner, a user feedback and customer survey tool for data-driven SaaS teams, achieved $2K MRR after launching in March 2020 and increasing its monthly recurring revenue by 30% in one month alone, relying on inbound marketing and SEO efforts for growth.
7. WebMaxy ($12K/year)
Anand Mahajan, the CEO of a technology development company, noticed a common pain point among entrepreneurs - the lack of affordable visitor tracking and engagement solutions. With a vision to help brands with a robust yet affordable solution, he started WebMaxy in 2022. After conducting thorough research and statistical study, he launched WebMaxy Analyzer, a user behavior analytical tool that offers features like live session recordings, heatmaps, surveys & polls, feedback, and more. Since its launch, WebMaxy has attracted more than 500 clients and gained popularity for its accurate user insights and unparalleled customer support. The future looks promising for WebMaxy as it plans to launch more digital solutions to help businesses drive growth.
How much money it makes: $12K/year
How many people on the team: 0
WebMaxy is an affordable set of tools for businesses, including WebMaxy Analyzer, WebMaxy Survey, and WebMaxy Growth, that help analyze and analyze user behavior, drive growth, and enhance business strategies, with over 500 clients in the industry as of now.
8. FeedLetter ($480/year)
Jens Boje, a software developer and mindfulness coach from Frankfurt, Germany, came up with the idea for FeedLetter, a feedback system for newsletters, after struggling to receive feedback from his readers. He combined a voting system with a follow-up question and built a version for his own newsletter before turning it into the first version of FeedLetter. Since its launch, Twitter and word of mouth have been the major acquisition channels for attracting and retaining customers.
How much money it makes: $480/year
How much did it cost to start: $20
How many people on the team: 0
FeedLetter.co, a simple feedback system for newsletters that started as a personal app, now has 14 customers and relies on Twitter and word-of-mouth for acquiring new users, with founder Jens Boje emphasizing the importance of focusing on publishing and growing your product instead of waiting to perfect it.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
