Podcast

How Much Money Do Podcasts Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, podcasts can make between $400-$1,020,000 per month.
The average revenue for a successful podcast is $97.9K per month.
The highest grossing podcast in our records makes over $12,240,000 per year.
Podcast owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a podcast?

And now you're wondering how much podcast owners actually make...

Well, let’s dive in!

Here are example of real podcasts and how much money they make - as reported by the founders themselves:

1. Workology ($12.2M/year)

Jessica Miller-Merrell came up with the idea for Workology after using free online dating websites to source candidates for job openings while working as an HR leader. She saw the potential for digital sourcing and recruiting through platforms like LinkedIn, MySpace, and Facebook, and started a job search blog to share tips and build a candidate pipeline. Workology has since become a leading HR and recruiting resource, with a website reaching half a million HR and Recruiting leaders each month, a podcast, and a training and development platform called LEARN by Workology.

How much money it makes: $12.2M/year

2. Entrepreneurs on Fire ($2.42M/year)

John Lee Dumas came up with the idea for Entrepreneurs On Fire while working in Commercial Real Estate and listening to podcasts during his commutes to and from work. He noticed a lack of daily podcasts that provided valuable content for aspiring entrepreneurs, so he decided to start his own daily podcast to fill that gap. With zero online presence and no podcasting experience, John launched Entrepreneurs On Fire with the goal of inspiring millions to take their own entrepreneurial leap.

How much money it makes: $2.42M/year

3. Millennial Money Man ($1.8M/year)

After paying off his own debt and becoming passionate about personal finance, Bobby Hoyt started his blog, Millennial Money Man, to teach millennials how to make more money, save more money, and pay off debt.

After realizing the success of his own Facebook ads for local businesses, Hoyt partnered with Mike Yanda to create the Facebook Side Hustle Course, which teaches others how to run ads for local businesses.

The course had a six-figure launch, leading Hoyt and Yanda to start Laptop Empires, where they help people start and grow online businesses.

How much money it makes: $1.8M/year

4. Content Allies ($900K/year)

Jake Jorgovan, founder of Content Allies, came up with the idea for his business after realizing that his own podcast had directly contributed to over 68% of the revenue for his previous business, Lead Cookie. Recognizing the power of podcasting as a marketing channel, he decided to start a business focused on helping B2B companies launch revenue-generating podcasts, and Content Allies was born. They now have a monthly recurring revenue of approximately $75k, produce 20+ podcasts, and have released over 500 episodes for their clients.

How much money it makes: $900K/year

5. Side Hustle Nation ($420K/year)

Nick, the founder of Side Hustle Nation, started the blog and podcast as a side project in 2013. With just 11 people on his email list, he interviewed other side hustlers and entrepreneurs about their ideas and strategies. Fast forward to today, the podcast has been downloaded over 23 million times and the website reaches millions of visitors each year, proving that there is a demand for realistic ways to make extra money.

How much money it makes: $420K/year

6. Ecom Crew Podcast ($420K/year)

EcomCrew, an ecommerce blog and podcast, was founded by Mike Jackness and an unnamed co-founder in 2014. With a passion for content creation and a desire to share ecommerce knowledge, they started EcomCrew and eventually monetized it through a membership program. They now generate around $35,000 a month in revenue.

How much money it makes: $420K/year

7. SGPN ($360K/year)

Sean Green, co-founder of The Sports Gambling Podcast Network, started the business with his partner out of a passion for sports gambling. Initially just a conversation recorded in a garage, the podcast has now grown into a legit sports gambling media empire with over 15 shows, multi-million downloads per year, and $30K/month in revenue. Their success is attributed to their adaptability, pivotability, and ability to attract and retain customers through free picks, contests, and a thriving community on Slack.

How much money it makes: $360K/year

8. Cary Jack - The Happy Hustle ($300K/year)

Cary Jack, founder of The Happy Hustle, experienced burnout while working 100+ hour weeks for his tech startup. After rejecting a 7-figure funding deal and taking time off in Thailand, he developed a way to find happiness within the hustle and created The Happy Hustle™ to help entrepreneurs achieve work-life balance. Through various revenue streams, such as podcasting, books, and mastermind adventures, Cary has built a successful business that focuses on serving his tribe and creating positive impact.

How much money it makes: $300K/year

9. The Digital Vibe Podcast and Network ($240K/year)

Annette Thomas, the creator and founder of The Digital Vibe Podcast and Network, came up with the idea to start her business after feeling the need to challenge herself and express herself in a way that traditional avenues couldn't offer. Through self-education and using her voice to share her story, Annette has built a network that generates around $20,000 per month through various revenue streams including brand clothing, podcast sales, affiliate sales, and book reselling.

How much money it makes: $240K/year

10. Fame ($204K/year)

Tom Hunt, the founder of Fame, came up with the idea for his podcast growth service while working as the head of marketing at a B2B SaaS business. After experiencing success with their own podcast, Tom decided to launch Fame and offer the same growth process to other B2B brands. He validated the idea by converting his ex-employer into his first client and finding two more clients through a blog he had built on the side.

How much money it makes: $204K/year