Podcaster

2 Podcaster Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

A podcast business is a type of enterprise that involves conceptualizing, producing, and disseminating a branded audio show focused on a niche educational or entertainment topic.

As a podcaster, you are responsible for coming up with episode ideas, outlining talking points, and structuring interviews that cater to your show’s audience and niche. You need to keep your listeners engaged and coming back for more.

Podcasting offers flexibility when it comes to revenue models, allowing you to choose between advertising-based or subscriber-only content. This, in turn, presents scalable profit potential as you build your listenership.

For entrepreneurs who are on the lookout for creative freedom and low startup costs, launching podcast programming offers an innovative way to monetize their voices and viewpoints while tapping into a billion-dollar industry.

In this list, you'll find real-world podcaster success stories and very profitable examples of starting a podcaster that makes money.

1. Code Story ($60K/year)

Noah Labhart, a startup founder and CTO, came up with the idea for his podcast, Code Story, after realizing there was a lack of tech and startup-focused shows like How I Built This. With a passion for solution architecture and a desire to share the stories of tech visionaries, Labhart launched Code Story and has since gained over 80k downloads and an average of 1,000 downloads per episode.

How much money it makes: $60K/year
How much did it cost to start: $1K
How many people on the team: 0

How I Started A Podcast Interviewing Tech People That Has Been Downloaded Over 80K Times

Noah Labhart's podcast, Code Story, has been downloaded over 80k times and generates an average of $1k a month in revenue through several ad deals with top tech executives and companies.

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Read by 8,575 founders

2. Get Out Alive Podcast ($4.8K/year)

Ashley Bray, host of the Get Out Alive Podcast, came up with the idea after working in wildlife biology and experiencing frustrations with not being able to be honest about wildlife conflicts. She and her high school friend, Nick, decided to create a podcast about animal attacks that provided honest advice on how to coexist peacefully with wild animals. They invested in equipment, reached out to other podcasters for guidance, and launched the podcast, attracting initial listeners through social media.

How much money it makes: $4.8K/year
How many people on the team: 0

How We Started A Wildlife Podcast Without A Prior Experience In Content Creation

Get Out Alive LLC's success story of how they grew to making a nearly $400/month profit on Patreon in just over a year, without spending any money on ads, through producing an animal attack podcast and selling merchandise.

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Read by 1,861 founders