16 Ppc Consulting Agency Success Stories [2024]
Paid advertising offers a 200% ROI. Considering the enormous potential PPC brings to a business, startups incorporate the same in their marketing strategy. However, many business owners do not understand how to implement PPC campaigns.
Do you understand digital marketing and how paid advertising works? Starting a PPC consulting business can be rewarding. If you do not know how Google ads work, you can outsource a PPC consultant to enhance your paid advertising campaigns.
In this list, you'll find real-world PPC consulting agency success stories and very profitable examples of starting a PPC consulting agency that makes money.
1. Digital Position™ ($4.68M/year)
Roger Parent, the founder of a digital marketing agency, came up with the idea after realizing the shortcomings of the agency he was managing at his previous job. Frustrated by their lack of transparency and slow response times, he decided to offer a better service himself. Since then, his agency has experienced significant growth, with a projected revenue of $416k in 2022 and a goal of reaching $30mm by 2029.
How much money it makes: $4.68M/year
How much did it cost to start: $1K
How many people on the team: 30
Digital Position, a digital marketing agency, was founded by Roger Parent, who was unhappy being underpaid at his job; the company is now generating over $330k/month in revenue, and aims to generate $5m in 2022, with a long-term goal of hitting $30m before Parent is 40.
2. The Creative Collective ($2.4M/year)
Yvette Adams, founder of The Creative Collective, came up with the idea to start her marketing agency out of both ambition and necessity. With a diverse background in marketing and media, she saw the potential in offering a one-stop-shop for creative services on the Sunshine Coast. She began by offering her services to people she knew and quickly gained clients and referrals, positioning her agency as a pioneer in the industry.
How much money it makes: $2.4M/year
How much did it cost to start: $0
How many people on the team: 20
The Creative Collective is a full-service marketing agency that has grown its revenue and doubled its team in the past year, with around 100 active clients and responding to an average of 160 inquiries each month.
3. NERDS Collective ($2.28M/year)
Born out of a passion for underground UK music, Luke Hodson founded NERDS Collective in 2007, transforming an initial series of warehouse parties into a youth marketing powerhouse with a near £1 million turnover by year four.
How much money it makes: $2.28M/year
How much did it cost to start: $3.5K
How many people on the team: 10
Luke Hodson founded NERDS Collective, a youth marketing agency based in London that specializes in big data, cultural intelligence, and gen-Z, after starting out selling doughnuts and snacks in school playgrounds to identify opportunities and make money, and now boasts a turnover of just under £1m and 112 signed off projects by Puma through a client-servicing strategy that is brutally honest and solution-oriented.
4. Loop ($1.38M/year)
Francesco and Valerio, founders of Loop, a $35K/Mo Online Advertising Agency, started their business in 2017 after working as freelancers in the advertising industry. They saw the potential for growth and wanted to offer specialized services in a specific market that was not yet saturated in Italy. By focusing on performance, priorities, and processes, they were able to attract and retain clients, leading to rapid growth and expansion into new industries and markets.
How much money it makes: $1.38M/year
How many people on the team: 2
Loop is a $35k/month online advertising agency founded by Francesco and Valerio, which primarily deals with paid advertising services, mainly Google Ads and Facebook Ads, with an average of 150% yearly increase in revenue, and is rapidly growing as they expand their outreach to different markets and industries.
5. PageTraffic ($1.2M/year)
Navneet Kaushal, the founder & CEO of PageTraffic, came up with the idea for his SEO agency after experiencing the impact of the internet during his MBA studies. He tested SEO strategies on his own website and saw it rank in the top ten within months. With a passion for digital marketing and a desire to help businesses succeed, Navneet launched PageTraffic in 2002 and has since grown it into a successful agency with a strong online presence and a global client base.
How much money it makes: $1.2M/year
How much did it cost to start: $10K
How many people on the team: 80
Navneet Kaushal, founder & CEO of PageTraffic, shares how he started an SEO agency in India in 2002, which now generates over $1.2 million in annual revenue and attracts clients globally.
6. NAV43 ($1.14M/year)
Ben Dankiw, co-founder and CEO of NAV43, came up with the idea for his technical digital marketing agency while working as a marketing coordinator. With a strong analytical mindset and experience in Google Ads, he realized the impact he could have on brands at a larger level. After partnering with colleagues and building a client roster, they scaled the business to an MRR in the 6-figures and continue to attract and retain customers through their SEO and PPC services.
How much money it makes: $1.14M/year
How much did it cost to start: $25K
How many people on the team: 7
NAV43 is a technical digital marketing agency specializing in SEO, CRO, and PPC services, known for its SEO delivery, averaging an MRR in the 6-figures with a client roster across e-commerce, lead generation, and publisher sites.
7. Salt Water Digital ($1.07M/year)
Daniel Thompson, the founder of Salt Water Digital, came up with the idea for his digital marketing agency while working for a research and development company in 2011. After teaching himself web development and SEO, he built an affiliate site called ExerciseFoamRollers.com. When he was laid off in 2012, he used his unemployment insurance to start his own business and eventually expanded to offer SEO, PPC, and website development services.
How much money it makes: $1.07M/year
How much did it cost to start: $1K
How many people on the team: 9
Salt Water Digital is a digital marketing agency specializing in SEO, PPC, and website development, serving small businesses with revenue from $300k to $5m, having grown from $25k/month to $40k/month in the past eight months, with a goal to hit $60k/month by year end.
8. Conversion Perk ($540K/year)
Devjeet’s journey began during the Great Recession when he couldn't land a traditional tech internship, leading him to discover digital marketing. With just ₹2.5 lakh (USD 3,500) and a vision to make digital marketing the main focus, he founded Conversion Perk in 2018, now generating many times the initial investment and recognized as one of India's top PPC Management Agencies.
How much money it makes: $540K/year
How much did it cost to start: $3K
How many people on the team: 26
This case study article showcases the journey of Devjeet, the founder of Conversion Perk, a digital marketing agency. With an initial investment of just ₹2.5L, the company has achieved impressive milestones, becoming partners with industry leaders like Google and Amazon and generating a monthly revenue that is many-fold more than the initial investment. The article also highlights their strategies for customer attraction and retention, including mastering the digital landscape, focusing on SEO, utilizing platforms like Upwork, and employing personalized email marketing campaigns.
9. Rocket PPC ($480K/year)
Gabriele Contilli and his co-founder, Pasquale, started Rocket PPC with the goal of hiring experienced talent, working remotely, and serving large clients and startups. They believed that pay-per-click advertising was the best way to help businesses grow in an unpredictable market. In their first year, they exceeded their goal of reaching a break-even point of 100k by doubling that amount, and their low churn rate of only 10% allowed them to plan for a second year with a 50% increase in revenue, reaching the 30k/monthly revenue range.
How much money it makes: $480K/year
How much did it cost to start: $1K
How many people on the team: 6
Rocket PPC is a highly-talented and experienced Pay per Click agency based in Italy that was able to exceed their initial break-even point goal of 100k in the first 12 months, resulting in a double amount of expected revenue and a second year with a +50% in revenues that drove them into the 30k/monthly revenue range, with a focus on attracting big clients, expanding their team, and maintaining high quality.
10. Big Flare ($480K/year)
Daryl, the founder of Big Flare, initially started out as an affiliate marketer but struggled to generate significant income. In need of more money, he began offering PPC advertising services as a freelancer on platforms like Upwork. As his client list grew and he realized the potential for scaling his business, Daryl transitioned from hiring subcontractors to building a team of dedicated individuals who shared his vision for the company. Through an evolution of trial and error, Big Flare found success in becoming a growth partner for small to mid-sized e-commerce businesses, primarily focusing on PPC advertising.
How much money it makes: $480K/year
How much did it cost to start: $500
How many people on the team: 3
Big Flare is a location-independent PPC advertising agency that spends over $3M per year on Google Ads for their small to mid-sized e-commerce clients, with a team of five spread across five different countries and timezones, and plans to grow to a $10M+ company within 10 years.
11. Restoration Digital Marketing ($300K/year)
Jeff Carrier came up with the idea for Restoration Digital Marketing after speaking to restoration owners who lacked focus on internet marketing. With their industry-specific knowledge and experience as a restoration company, RDM was able to educate the industry and generate $25,000/month in leads.
How much money it makes: $300K/year
How many people on the team: 2
Restoration Digital Marketing generates over $25,000 per month helping restoration companies achieve positive ROI through its specialized digital marketing services, and its success has been fuelled through word-of-mouth marketing tactics and developing client relationships.
12. The Digital Vibe Podcast and Network ($240K/year)
Annette Thomas, the creator and founder of The Digital Vibe Podcast and Network, came up with the idea to start her business after feeling the need to challenge herself and express herself in a way that traditional avenues couldn't offer. Through self-education and using her voice to share her story, Annette has built a network that generates around $20,000 per month through various revenue streams including brand clothing, podcast sales, affiliate sales, and book reselling.
How much money it makes: $240K/year
How much did it cost to start: $10K
How many people on the team: 3
A founder shares how she built a podcast network with brand clothing, podcast sales, affiliate sales, and publishing book partnerships, generating around $20k per month, while staying true to her voice and values.
13. LV8 ($240K/year)
George Chatzicharalampous and George Margaritis, founders of lv8 - Consulting, came up with the idea for their digital marketing and consulting agency after realizing that other agencies they worked with were slow and difficult to communicate with. They decided to start an agency that genuinely cared about their clients and focused on delivering top-quality work. Since launching in December 2020, they have grown rapidly and are currently generating $12,000 per month, helping some of the largest companies in their area.
How much money it makes: $240K/year
How much did it cost to start: $5K
How many people on the team: 4
LV8 Consulting generated $12,000 per month helping some of the biggest companies in Lamia, central Greece, achieving a 2680% increase in revenue in one month for one of their clients and now offering services in video production, social media management, web development, SEO, and PPC management.
14. Aun Digital ($240K/year)
When a friend's cleaning business couldn't afford a website, Aun Ali discovered that many UAE startups faced similar challenges, inspiring him to launch Aun Digital. The firm offers affordable, comprehensive digital services and now generates annual revenue between $200,000 and $300,000, serving 20 regular clients.
How much money it makes: $240K/year
How much did it cost to start: $60K
How many people on the team: 50
Aun Digital, a UAE-based web design company, generated $200,000 to $300,000 annually by offering affordable and reliable digital services to small businesses, startups, and medium-sized enterprises, with 20 regular clients per year and an average project cost ranging from $10,000 to $15,000.
15. Siva Solutions Inc. ($60K/year)
Senthil Kumar, the founder of Siva Solutions Inc and American Dental Software, was inspired to start his business after his wife, who is an oral surgeon, told him about the exorbitant prices charged by website developers in the dental industry. As a software developer himself, Kumar saw an opportunity to offer affordable website development solutions specifically tailored to dentists. He incorporated features such as 3D dental education videos and interactive patient forms into the websites, ultimately helping dentists improve their online presence and streamline their processes.
How much money it makes: $60K/year
How many people on the team: 20
Senthil Kumar spearheads Siva Solutions Inc, a game-changing digital marketing and software development company which caters to dentists using an array of well-crafted products to manage patient data and inquiries, thus enabling efficient management of processes, while boosting them to the 1st page on Google.
16. SideGains ($36K/year)
Paul Franklin, founder of SideGains, started his business in 2015 after being made redundant. He initially began freelancing as a contractor, focusing on PPC campaigns. As he gained clients through recommendations, he saw an opportunity to monetize his blog and create a more stable source of income. Despite the challenges of maintaining a blog, Franklin is committed to long-term growth and plans to scale his business by outsourcing work and making the blog his primary source of income.
How much money it makes: $36K/year
How much did it cost to start: $300
How many people on the team: 1
This case study follows the journey of Paul Franklin who runs SideGains, offering PPC campaign management and WordPress development; despite COVID-19's impact, his blog generates 10% of income and he plans to shift this to 50-50 in a year's time.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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