Social Media Consultant

How Profitable Is A Social Media Consultant? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is A Social Media Consultant? (Updated for 2024)

So you want to start a social media consultant?

And the first question that came to your mind was, “well, are social media consultants actually profitable?”

Especially considering:

You could start a social media consultant with as low as $40
Based on our data, social media consultants generate an average of $1.19M per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a social media consultant.

Let’s dive in!

Yes, a social media consultant is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $1.19M per year with an estimated gross margin of 70%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your social media consultant.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your social media consultant is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

If you’re wondering if a social media consultant is worth it, the answer is a big YES. With social media consultants, you have the potential to earn $1.19M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a social media consultant to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful social media consultants case studies.

Here are a few examples of profitable social media consultants, and a few more details about them:

In her previous career as a social media manager, Amanda Shepherd developed a strong reputation in her niche and realized there was a gap in the market for aspiring social media managers who needed guidance on starting their own businesses. After conducting extensive market research, Amanda created the Social Media Manager Society, offering a program that teaches women how to run successful social media businesses. In just one year, she made nearly $100,000 while working an average of four hours per day, and continues to attract new students to her program.

Is it profitable? Yes
How much money it makes: $240K/year
How much did it cost to start: $0

How I Started A $7.5K/Month Social Media Consulting And Training Business

A social media manager turned entrepreneur created a program that has brought in almost $100,000 in one year, designed to teach women how to run successful social media businesses in less than 30 days.

Read this case study

Read by 7,102 founders

2. SevenAtoms Marketing Inc ($3.3M/year)

Andy Beohar left his tech job in 2014 to start SevenAtoms Marketing with just his savings, aiming to transform small businesses through ROI-focused advertising. Today, SevenAtoms generates $275K monthly recurring revenue and boasts a 90% client retention rate.

Is it profitable? Yes
How much money it makes: $3.3M/year

I Left My Tech Job And Bootstrapped A Marketing Company To $275K/Month

This case study article dives into the journey of SevenAtoms Marketing, a bootstrapped startup that has grown into a successful business generating a recurring monthly revenue of $275K, specializing in ROI-focused paid search advertising and content marketing for SaaS, e-commerce, and Technology sectors.

Read this case study

Read by 1,441 founders

3. Paper Box SEO ($336K/year)

Russell Michelson, the founder of Paper Box SEO, originally began as a freelance web designer. However, after clients consistently asked him for help with driving traffic to their websites, he transitioned into the world of SEO. Through teaching himself about digital marketing and experimenting with different methods, he developed a passion for SEO and eventually started his own boutique SEO agency, Paper Box SEO. Today, the company brings in $20k/month in revenue and focuses solely on providing comprehensive SEO services to small to medium-sized businesses.

Is it profitable? Yes
How much money it makes: $336K/year

How I Started A $28K/Month Boutique SEO Company

This case study describes the journey of Russell Michelson who, after leaving his corporate job, turned his WordPress skills into a thriving boutique SEO agency earning $20k/month, thanks to client referrals and Upwork.

Read this case study

Read by 9,643 founders

Learn more about starting a social media consultant:

Where to start?

-> How much does it cost to start a social media consultant?
-> Pros and cons of a social media consultant

Need inspiration?

-> Other social media consultant success stories
-> Marketing ideas for a social media consultant

Other resources

-> Social media consultant tips

With a social media consultant, you can make an average of $1.19M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $40. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

Based on our data, average weekly revenue for a social media consultant ranges around $24.8K. As such, you could see monthly revenues of $99.2K.

To know if your social media consultant achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your social media consultant.

The income of a social media consultant owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established social media consultant is about $24.8K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a social media consultant owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Generally speaking, a social media consultant can expect profit margin of around 70%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a social media consultant, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, social media consultant owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, social media consultant owners can ensure long-term sustainability and profitability for their business.

The salary of a social media consultant owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established social media consultant, in a prime position, might see an average weekly salary around the ballpark of $17.4K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a social media consultant may be a promising business to start - but the success of your social media consultant mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable social media consultant.

Part of

Becoming A Social Media Consultant: Everything You Need To Know

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