Website Builder

How Profitable Is A Website Builder? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is A Website Builder? (Updated for 2024)

So you want to start a website builder?

And the first question that came to your mind was, “well, are website builders actually profitable?”

Especially considering:

You could start a website builder with as low as $12
Based on our data, website builders generate an average of $8.01M per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a website builder.

Let’s dive in!

Is a website builder profitable?

Yes, a website builder is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $8.01M per year with an estimated gross margin of 40%, you could expect to recover your investment within 6 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your website builder.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your website builder is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a website builder worth it?

If you’re wondering if a website builder is worth it, the answer is a big YES. With website builders, you have the potential to earn $8.01M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a website builder to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful website builders case studies.

Examples Of Profitable Website Builders

Here are a few examples of profitable website builders, and a few more details about them:

1. Framer ($2.4M/year)

Jorn came up with the idea of Framer after working with his co-founder at a company called Sofa, which they founded in 2006. Initially, they focused on building Mac apps but had to rely on agency work for major clients to fund their projects.

After gaining valuable experience, including working on the first native Facebook mobile app for iPhone, Jorn and his co-founder decided to leverage their combined expertise from Sofa and Silicon Valley to create a new startup. This led to the founding of Framer, aimed at building a lasting company for the next two decades.

Jorn explaining how they conceptualized the business

Is it profitable? Yes
How much money it makes: $2.4M/year

How Jorn van Dijk Built Framer To a $24M ARR Business

Learn how Framer evolved from a JavaScript library into a full-fledged, no-code website design tool, generating an impressive $2.4 million annually with over 50 successful Product Hunt launches.

Read this case study

Read by 428 founders

2. Madwire ($102M/year)

JB Kellogg, the Co-Founder and Co-CEO of Madwire, came up with the idea for his business while interning at a travel magazine company. After realizing his talent for website design and seeing the potential for helping businesses grow through digital marketing, JB and his father decided to start Madwire and grew it into a company with over 500 employees and $100 million in annual revenue in less than 10 years. Their mission is to help small businesses grow and make a difference in their local communities.

Is it profitable? Yes
How much money it makes: $102M/year

How I Started A $8.5M/Month Company Providing Marketing Solutions To SMBs

Co-founder of Madwire JB Kellogg grew his business from just the two of them in a tiny office to over 500 employees and $100 million in annual revenue in under 10 years, by focusing on exceptional customer service and a multi-channel inbound strategy.

Read this case study

Read by 14,129 founders

3. Trusted CMO ($900K/year)

Burnt out from her full-time CMO roles, Alison Murdock founded Trusted CMO in 2020 to provide fractional marketing services for B2B startups. With minimal investment, the consultancy has scaled by 50% annually and hit a million in revenue by 2023.

Is it profitable? Yes
How much money it makes: $900K/year
How much did it cost to start: $5K

How I Turned 20 Years Of Marketing Experience Into A $1M Business

Trusted CMO founder built a marketing consulting firm from scratch, growing 50% yearly, attracting clients via word of mouth from investors, founders, and marketing leaders, with plans to expand educational offerings and managed services based on client needs.

Read this case study

Read by 1,144 founders

Learn more about starting a website builder:

Where to start?

-> How much does it cost to start a website builder?
-> Pros and cons of a website builder

Need inspiration?

-> Other website builder success stories
-> Marketing ideas for a website builder
-> Website builder slogans

Other resources

-> Website builder tips

How much can you make with a website builder?

With a website builder, you can make an average of $8.01M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $12. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 6 months.

How much does a website builder make a week?

Based on our data, average weekly revenue for a website builder ranges around $167K. As such, you could see monthly revenues of $667K.

To know if your website builder achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your website builder.

How much do website builders owners make?

The income of a website builder owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established website builder is about $167K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a website builder owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Website Builder Profit Margins

Generally speaking, a website builder can expect profit margin of around 40%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a website builder, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, website builder owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, website builder owners can ensure long-term sustainability and profitability for their business.

Website builder owner salary

The salary of a website builder owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established website builder, in a prime position, might see an average weekly salary around the ballpark of $66.7K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a website builder may be a promising business to start - but the success of your website builder mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable website builder.

Part of

Createing A Website Builder: Everything You Need To Know

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