White Label Email Marketing Tools Business

2 White Label Email Marketing Tools Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Consider harnessing the growing digital landscape by starting a white label email marketing tools business. This enterprise entails creating robust email marketing software that other companies can brand as their own, eliminating the need for you to perpetually manage client-facing tasks.

In simple terms, you'll be providing a customizable service where clients rebrand and use your platform to reach their audiences. It’s an appealing venture because it marries technological innovation with ongoing demand for effective digital marketing solutions.

Implementing this business requires setting up a scalable platform, ensuring reliable deliverability rates, and offering essential features like automation, analytics, and segmentation. You'll also need to invest in security measures to protect user data.

There’s a significant market for businesses looking to enhance their email marketing without the hassle of developing their own tools. With strategic positioning and commitment to quality, white labeling email marketing software offers an avenue for sustained, lucrative growth in the digital economy.

In this list, you'll find real-world white label email marketing tools business success stories and very profitable examples of starting a white label email marketing tools business that makes money.

1. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much money it makes: $1.92M/year
How many people on the team: 15

On Starting A $160K/Month CRM & Automations Company After A US Air Force Career

GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.

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2. Electric Sauce ($90K/year)

The founders initially started as Shopify developers but quickly realized the need for email marketing strategies in the eCommerce space. They used Upwork as a platform to find clients and focused on providing valuable services at reasonable prices. Their dedication to simplicity and accountability helped them attract and retain customers, with their main client being acquired through Upwork.

How much money it makes: $90K/year
How much did it cost to start: $2K
How many people on the team: 0

From Freelancing On Upwork To Building A $90K/Year Email Marketing Business

Electric Sauce, a data-driven, retention-focused, email marketing micro-agency founded by two Seans, generates $12,500 a month through pricing their services from $3,500 to $5,000 for established brands, and $1,500 to $2,500 for startups through patient learning, frugality, simplicity, extensive outreach on Upwork, and utmost accountability while using tools like ClickUp, and exposure to thought leaders on YouTube and courses like Klaviyo and Smart Marketer.

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Read by 4,413 founders