Wine Club

2 Wine Club Success Stories [2024]

Updated: October 6th, 2024

A wine club offers members inside access to favorite wines from favorite vineyards. Members enjoy access to wine cultural experiences such as tastings and other exclusive events. The wine clubs provide members a series of monthly, quarterly, or semi-annual premium-quality wine shipments and benefits.

Starting a wine club is pretty simple! Invite people you know and the existing customers. You can also advertise starting a wine club in wine enthusiast magazines and online communities.

In this list, you'll find real-world wine club success stories and very profitable examples of starting a wine club that makes money.

1. Taster’s Club ($3.24M/year)

Mack McConnell, founder of Taster's Club, came up with the idea for his subscription service after becoming fascinated with craft spirits and realizing that the process of discovering them was old and boring. He wanted to create an exciting and convenient way for people to explore different spirits and learn about them. Since launching in 2012, Taster's Club has grown to do $270K/month in revenue and has become a leader in the alcohol-related subscription service category.

How much money it makes: $3.24M/year
How many people on the team: 3

SMALLBORDER

How I Grew My Online Booze Business to $270K/Month

Learn how Taster's Club, a subscription service for craft spirits, went from a side-hustle to a profitable business with $270K/month in revenue, by launching fast and staying focused on providing an outstanding customer experience.

Read by 46,569 founders

2. Roscioli Wine Club ($1.02M/year)

After experiencing buyer's remorse and lack of variety with other wine clubs, the founders set out to create the best wine club in the world. They focused on offering Italian wines from small producers, with minimal sulfites and a deep connection to the winemakers. Through their unique approach and attention to detail, the Roscoli Wine Club has achieved impressive growth, with nearly 1,000 members and annual revenue of 1 million euros in just 3 years.

How much money it makes: $1.02M/year
How much did it cost to start: $0
How many people on the team: 6

SMALLBORDER

How We Started A $75K/Month Wine Club

Roscoli Wine Club founders, Alessandro Pepe and Lindsay Gabbard, share how they built a wine club that is about to cross the 1,000 member mark with annual revenue of 1 million euros after just about 3 years, offering Italian wines from small producers, farmed organically, minimal sulfites added, and providing every member with a 10-minute video of the winemaker's story.

Read by 12,800 founders