Wine Club

6 Tips For Starting A Successful Wine Club (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own wine club? Here are some tips you should know:

Learn more about starting a wine club:

Where to start?

-> Wine club plan
-> How to finance a wine club?
-> How much does it cost to start a wine club?
-> Pros and cons of a wine club

Need inspiration?

-> Other wine club success stories
-> Marketing ideas for a wine club
-> Wine club names

Other resources

-> Profitability of a wine club

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a wine club:

#1: Mack McConnell, founder of Taster’s Club:

We chatted with with Mack, founder of Taster’s Club ($270K/month). In our interview, Mack says:

Even under tight constraints (day job, family etc…) don’t underestimate the impact of focused, continuous work, even done a little at a time, every night for a year.

Additionally:

Launching fast and lean was important because it allowed us to be the first to market (now there’s over 50 alcohol-related subscription services), let us define the category and gave important early lessons.

Further:

Have separation between you and your project. If it fails, it doesn’t mean you failed. This is the mindset that makes it easy to try again.

Read the full interview ➜

#2: Alessandro Pepe, founder of Roscioli Wine Club:

We chatted with with Alessandro, founder of Roscioli Wine Club ($85K/month). In our interview, Alessandro says:

Our mission and goal were simple - we would create the best possible wine club in the world and one that we would be excited to be a part of - with Italian wines from small producers, farmed organically, minimal sulfites added, respect for the land - and put the winemaker's story in the center of it all.

Additionally: