Workplace Podcast

2 Workplace Podcast Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Thinking of tapping into the podcasting world from a unique angle? Consider launching a workplace podcast. This business idea revolves around creating engaging and insightful audio content tailored to employees, employers, and industry enthusiasts.

Starting a workplace podcast means developing valuable episodes that cover topics ranging from productivity tips and leadership tactics to interviewing industry experts and discussing the latest workplace trends. With the rise of remote work and the constant evolution of corporate landscapes, there's a growing audience hungry for quality content that can enhance their professional lives.

Creating a podcast requires some initial investment in equipment, like a good microphone and editing software, but the real challenge lies in content creation and marketing. Consistency is key; you’ll need to produce and promote episodes regularly to build and sustain an audience.

If you have a knack for storytelling and a passion for workplace culture, this could be the ideal venture to explore.

In this list, you'll find real-world workplace podcast success stories and very profitable examples of starting a workplace podcast that makes money.

1. Workology ($12.2M/year)

Jessica Miller-Merrell came up with the idea for Workology after using free online dating websites to source candidates for job openings while working as an HR leader. She saw the potential for digital sourcing and recruiting through platforms like LinkedIn, MySpace, and Facebook, and started a job search blog to share tips and build a candidate pipeline. Workology has since become a leading HR and recruiting resource, with a website reaching half a million HR and Recruiting leaders each month, a podcast, and a training and development platform called LEARN by Workology.

How much money it makes: $12.2M/year
How much did it cost to start: $12K
How many people on the team: 4

This Solo-Female Founder Makes $12M/Year Selling Workplace Resources & Tools

This case study follows the journey of Jessica Miller-Merrell, a top 50 social media influencer according to Forbes, who founded Workology, a workplace HR resource that reaches half a million HR and recruiting leaders each month with 8,000+ published articles and resources, generating $12M in annual revenue, offering on-demand courses for HR certification and career development, providing Ace the HR Exam, Upskill HR, and HRCI recertification courses, and developing a proprietary learning system with LEARN by Workology, which has trained nearly 15,000 HR leaders.

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Read by 5,679 founders

2. Entrepreneurs on Fire ($2.42M/year)

John Lee Dumas came up with the idea for Entrepreneurs On Fire while working in Commercial Real Estate and listening to podcasts during his commutes to and from work. He noticed a lack of daily podcasts that provided valuable content for aspiring entrepreneurs, so he decided to start his own daily podcast to fill that gap. With zero online presence and no podcasting experience, John launched Entrepreneurs On Fire with the goal of inspiring millions to take their own entrepreneurial leap.

How much money it makes: $2.42M/year
How much did it cost to start: $9K
How many people on the team: 4

How John Lee Dumas Grew A Podcast Into $2M/Year Business

John Lee Dumas grew his award-winning podcast, Entrepreneurs On Fire, into a business offering online courses, coaching, and a mastermind program, generating nearly $4 million in revenue from his flagship product, Podcasters’ Paradise.

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Read by 9,898 founders