160 Jewelry Blog Post Ideas & Topics That Your Audience Will Love In 2024

Pat Walls

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Updated: November 1st, 2022

Looking to write a new blog post but experiencing some writer's block?

Coming up with new blog post ideas and topics can be time-consuming and daunting.

What's even more challenging is coming up with a great content idea - one that will bring you the right traffic and resonate across your audience.

Writing a great blog post can take hours, days, and sometimes even weeks, so it’s critical that you do your research to ensure your post will reach your intended audience.

This post provides you with creative blog post ideas to help spark some ideas for your next article.

Additionally, we provide you with proven tips and strategies on how to find the right blog post topic for your online jewelry store.

Jewelry Blog Post Topics & Categories

Here are a few of the most popular jewelry blog post categories and topics to write about:

Vintage Jewelry
Handmade Jewelry
Rings
Bracelets
Earrings
Gold
Special Event Jewelry

List Of Jewelry Blog Post Ideas

We put together a list of 160+ jewelry blog post ideas to help give you some inspiration for your next article:

Fashion/style bloggers and influencers to follow
Challenge reveal
Jewellery Storage Ideas
DIY tutorials
Share your favorite craft products
Seasonal trends in jewellery and accessories
Visual storytelling of your brand through collaterals like business cards, posters, packaging
Share a case study.
What is your company’s history?
Jewellery in literature
How to colour and render jewellery digitally
Personal stories of a piece of jewellery or your experience with buying or making one
Share a product update.
Recreate a DIY you like from another blogger.
Creating and using mood boards
Branding and storytelling
How to photograph your jewellery
Jewellery Shopping ideas for a Picky Person
Tips on buying gemstones
Create an inspiration post then create a DIY based on that inspiration
Share your favorite DIYs from other bloggers.
Recreate one of your past DIYs
Share your favorite craft theme podcasts
Can you showcase your customers?
Write a Q&A post about all those crafty questions you keep getting from your readers.
Interview of a fellow jewellery designer or maker to learn about their process
Introduction to local (or foreign) arts and crafts
Jewellery history and evolution through time
Understanding jewellery making supplies (Types of clasps, hooks, etc)
Create a parody.
Matching makeup and jewellery
Sourcing destinations and suppliers
Working with unconventional materials
Stories/ Art/Books/movies/shows that inspire you to create jewellery
Share your top craft tips and tricks
How to package your jewellery
Making of a catalogue
Announcements of Sales and exhibitions of your collections
Make/buy Jewellery on a Budget
Create a DIY series using one specific product or theme.
Traditional jewellery of your region, state or country
Selling on Social media
How to illustrate gemstones and jewellery by hand
Creating images for your posts
Gift exchanges
Write a round-up post of your past DIYs (like 5 easy weekend projects).
Earrings and face shapes
Setting up exhibition booths and shows
Client interviews and testimonials
What accessories to wear, when, and how
Share a story.
Differences between types of gold (white, yellow, 14k, 18k) Is there "pure" gold?
Interview one of your favorite DIY bloggers
Information of tribal and ethnic jewellery from across the world
How does your product compare to other products?
Recycled materials in jewellery
Are there any funny posts or videos you found lately that you can share?
What charities or organizations do you support?
Write a post about how you got into crafting
Interview of a design strategist, a graphic designer or a fashion photographer
Create a list of inspirational quotes for your industry.
Necklaces for every neckline
Buying or selling vintage and second hand jewellery
Blogging etiquette
Can you share a recent travel experience?
Share a company update.
What are some tips you can share for using your product?
Wristwatch brands you carry Their features and benefits
OOTD (outfit of the day) and jewellery of the day
Write a crafty ''get to know me'' post like this one!
Information about new materials, and tools
Region wise history/archives of jewellery
What sets your company apart from your competitors?
Write a post about the different social media craft sites that you are currently on (like Craftgawker)
Have you considered doing a video blog?
Latest developments in your niche
Share your craft space
Museum trips and art fairs for inspiration
Create a video DIY
Description of your current collection and product showcase
Supply hauls and latest buys
History and evolution of jewellery brands
Understanding and targeting your ideal or dream client
Sponsored posts
Start a challenge for your audience to participate in.
Discussion on jewellery metals – sheet metal and wire
Tips of collecting jewellery
Dissecting Fashion Week(s) and Runway Looks
How did you decide to start your business?
Care of your jewelry Check those prongs; don’t immerse opals in soapy water; and no, you can´t keep a 14kt gold chain in the front pocket of your jeans while playing touch football. (Actual true story)
Jewellery Care Tips
Jewellery Gifts from your brand by Profile (Her, him, mom, wife, teen, Friend, etc.)
What your business and your employees do to give back to the community
Write a review about a social media craft site (like Craftgawker)
Write a beginners guide to your favorite craft topic (like scrapbooking or jewelry making)
Share your favorite YouTube channels that are craft related.
Mapping your consumer buying behaviour
Discussion on colour – colour palettes, colour of the year, colour psychology
Certification and Hallmarking processes
How to design jewellery for yourself
Anything unique or funny happen at the office this week?
Write a review about a craft box subscription service (like Darby Smart)
Holiday gift guide
How to recreate a look of a fashion icon or a character
Celebrity Showcases at awards shows – Oscars/Emmys/Golden globe
Jewellery Repair and Restoration advice
Tips on creating a jewellery blog
Why your business is such a great place to work
What would you recommend your customers do in the first few weeks of using your product?
Hottest trends in jewelry and accessories
Try a new DIY / craft and share your experience.
Interviewing employees (including off-site jewelers) and discussing their expertise Make your store employees "human"
What sets your company apart?
Diamond grading The "4 C´s," Color, cut, carat, clarity and their impact upon cost
Share your favorite craft books
Announce a contest.
Write a craft product review
Swaps and jewellery design exchanges
Why our customer service kicks b**t Our promise to you
Branding strategies of highly successful jewellery brands
Ways to Style your clothes with designer jewellery
Inspiration/theme/concept for your next collection
Travel guides for a jewellery artist/beader/blogger
Fashion myths/ rules of adornment
Write about where you get / buy your craft supplies
Sales tips and money management
Selling online on shopping platforms
Readership and Authorship
Fashion forecast and interpretation
Why do we wear jewellery?
Behind the scenes
Iconic Designers and brands to follow
Video posts and Vlogs
How to create a design portfolio
Contemporary jewellery of your region, state or country
Custom design process
Information about types/categories of gemstones
Where do you see your business in the next 5 years?
Create an infographic.
Write a craft book review
How-to articles
Depiction of jewellery in art
What are your hobbies outside of work?
Jewellery books to read
What is a creative use of your product?
Write a craft magazine review
Repairs and how to get them Turn around time, when a repair can and can´t be made
Suggestions for gifts on Valentines Day, Mothers and Fathers Days, etc.
Product reviews
Collaboration with a Style icon or an influencer
Guest posts
Share your must have craft tools
Jewellery for a cause
Pricing your jewellery
Write a post about your favorite DIY bloggers
Write about a craft trend and give your opinion.
Shopping for engagement rings and Bridal Jewellery
Write about your dream craft room.
What question can you ask your users? Create a survey or quiz.

Best Jewelry Blogs In 2022:

1. Gem Obsessed

'Gem Obsessed' features many different topics around jewelry, such as:

jewelry trends from the red carpet
celebrities wearing statement jewelry pieces
information about top jewelry designers

Their audience demographic is typically younger generations, such as millennials and GenZ.

This blog has around 50K monthly visitors.

2. The Jewelry Loupe

The Jewelry Loupe is a blog for jewelry enthusiasts run by Cathleen McCarthy, the founder & editor. She provides insights into the history of jewelry & women jewelers.

The website see's around 50K readers/month

3. Bizzita

Bizzita features articles about all things related to jewelry, from the latest designs to news about the industry and trends happening today.

People love browsing through their blogs for the well-categorized as well as aesthetically appealing layout.

Bizzita gets nearly 50K visitors on their website per month

4. Gem Gossip

Gem Gossip is a jewelry blog run by Danielle Miele, a gemologist & passionate jewelry collector.

On her blog, you will find interesting details about gemstones, news about antique jewelry auctions & gem shows, and other information about old & modern jewelry.

This blog see's approximately 50K visitors per month

5. Simone Walsh

Simone Walsh is an Australian jewelry designer who sells beautiful hand-made eco-friendly pieces of jewelry.

Her jewelry blog is as attractive as her store. People love reading her content as she provides tips on how to clean & take care of your priced pieces, useful info on finding the right gemstone, the latest jewelry trends, and much more.

This website generates around 64.3K visitors per month

Guide: How To Find Content Ideas

Finding the right content type and topic for your blog is critical. The last thing you want is to spend hours and days writing a piece of content that doesn’t end up performing well.

We’ve outlined tips to help you find the right blog post topic

1. Find Blog Post Topics Using Google

Google search is a great (and free) tool for finding a content type and topic.

You can actually use google autocomplete to see what people are searching for:

2. Find Blog Post Ideas Through Competitors and Useful Websites

A great way to find content types is by seeing what your competitors with similar audiences are doing.

There are a few different ways you can do this:

Manually going through different websites to see what others are writing about
Use a tool like ahrefs to see top-performing websites and topics

3. Find Content Ideas Using Google Search Console

Google search console is a great and free way to see what your audience is searching for:

4. Make Sure You Can Perform Well For The Content

Just because your audience is searching for something, doesn’t always mean you can win for that content.

Consider looking at existing search results and other top-performing websites. Then, ask yourself a few questions:

Are these top-performing sites massive businesses? If so, what would it take to rank for something like this?
Is the existing content in the search results good quality?
Are there ways that I can improve this content type? (ie. adding photos, videos, optimizing keywords, making the posts longer and more valuable to the reader, etc)

Different Blog Post Types For Your Online Jewelry Store

Before we dive into the list of blog post ideas and topics, let’s go over a few common blog post types and how to use them:

How-to-guide content for your online jewelry store

How-to-guides are a great way to share your insight and knowledge across your audience.

If you are able to provide answers to a person's search, they will likely click on your article and stay on your site for a period of time.

The more value and answers you bring to your reader, the more they are likely to return to your site and become a customer.

List-based content for your online jewelry store

Lists are a great way to consolidate information and provide your user with an easy-to-read blog post.

For those that want a quick answer or don’t have time to read a long article, this is a great way to get your point across and answer your searchers query.

Lists are a great way to build traffic for your blog posts, and they are often quick to write. It’s a win-win!

Interview content for your online jewelry store

Why not have an industry expert write a piece of content for you, rather than writing it yourself?

Interviews are a great way to get user generated content for your site - and oftentimes, they will generate quality traffic and interest.

Not only will your audience read this content, but the audience of your interviewee will also read and share this content.

Interviews are a great way to add value to your business while mixing up your blogging style.

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Starting An Online Jewelry Store: Everything You Need To Know

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meet the author

Pat Walls