Passive Income Ideas For Web Analytics Specialists [2024]

Updated: September 21st, 2024

Interested in earning passive income as a web analytics specialist in 2024?

We put together a few of the best passive income ideas you can start as a web analytics specialist today. These will help you increase your quality of life by bringing in more income for yourself or your business.

For each income idea, we’ll show you real-world examples, revenue expectations for each idea, plus some things you might need to know before you start your passive income journey as a web analytics specialist.

Here's the full list:

1. Make passive income with an online course sales business ($85K/month)

As a web analytics specialist, you could leverage your expertise to create an online course. People are always looking to improve their data analytical skills, understand various web analytics tools, and make informed business decisions based on data. By sharing your knowledge through a structured online course, you could help others while generating passive income for yourself.

Creating an online course involves choosing a target audience, designing the content, and selecting an online learning platform. With the e-learning market expected to be worth over $645 billion in the next few years, there's a significant opportunity for you to reach a broad audience who are eager to learn from your expertise. This could be an excellent way to make money from something you are passionate about and skilled at.

How much you can make: $100 — $300,000/month

How much does it cost to start: $2,000 (?)

How long does it take to build: 180 days (?)

I Make $120K/Year With My Print On Demand T-Shirt Side Hustle

A multipreneur shares how she built a successful print on demand side hustle, generating $120,000 per year through multiple brands spread over various platforms.

Read by 11,995 founders

2. Make passive income with a lead generation tool ($108K/month)

As a web analytics specialist, you could use your skills to create a lead generation tool that helps businesses identify and capture potential customer leads. This tool would automate the tedious process of finding new clients, so businesses can focus more on converting leads into customers. By leveraging your understanding of web traffic and user behavior, you could design a tool that integrates with websites, social media channels, and other digital touchpoints to gather valuable data such as email addresses, phone numbers, and customer interests.

The demand for efficient lead generation solutions is high, as many businesses are looking to streamline their marketing efforts and grow their customer base. With your tech-savviness and marketing insights, developing such a tool could become a profitable venture for you, providing a new source of passive income. This project not only supplements your income but also aligns well with your current expertise in web analytics.

How much you can make: $1,000 — $400,000/month

How much does it cost to start: $600 (?)

How long does it take to build: 90 days (?)

How I Created A $5M/Year LinkedIn Marketing Automation Tool

Dux-Soup is a LinkedIn automation tool that helps business owners and sales & marketing professionals generate more leads, increase efficiency, and save time; with over 70,000 users and revenue of nearly $5 million, it offers automated top-of-the-funnel LinkedIn outreach activities, targeted LinkedIn campaigns and multi-touch & personalized LinkedIn drip campaigns for lead generation.

Read by 8,892 founders

3. Make passive income with an affiliate marketing business ($77.5K/month)

If you’re a web analytics specialist, starting an affiliate marketing business could be a great way to earn passive income. You already have strong analytical skills, so identifying profitable niches and understanding audience behavior will come naturally to you. By promoting products and services related to your field or interests, you could leverage your existing knowledge and data insights to maximize your earnings.

To get started, you could find products or brands that resonate with your audience and expertise. For instance, partnering with an eCommerce store or a software company that provides marketing tools could be a smart move. You’d earn commissions for every sale made through your referral links, allowing you to supplement your income and achieve financial flexibility.

How much you can make: $500 — $773,000/month

How much does it cost to start: $700 (?)

How long does it take to build: 60 days (?)

My Affiliate Marketing Business Earns $500K/Year Profit [No Employees]

This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.

Read by 24,546 founders

4. Make passive income with a social media automation business ($148K/month)

Starting a social media automation business could be a great way for you as a web analytics specialist to make extra income. By leveraging your skills in analyzing data, you could create tools and services that schedule posts, automate interactions, and analyze social media performance. This would save your clients a lot of time and help them grow their social media presence more effectively.

With the increasing demand for consistent and strategic social media engagement, you could tap into a booming market. Your background in web analytics would be valuable in tracking and optimizing the performance of these automation tools. This entrepreneurial venture could not only supplement your income, but also add another dimension to your professional skill set.

How much you can make: $4,000 — $400,000/month

How long does it take to build: 50 days (?)

How I Bootstrapped A Social Media Automation Tool To $2MM/Year

MeetEdgar, a bootstrapped social media automation tool founded in 2014 by Laura Roeder, has grown to $4 million in annual recurring revenue and more than 5,000 customers, with a team size of two dozen, achieved through content marketing, social media marketing, and organic search.

Read by 15,184 founders

5. Make passive income with a wordpress plugin business ($33.4K/month)

As a web analytics specialist, you could leverage your knowledge of website behavior to identify common challenges that website owners face. This insight positions you uniquely to develop WordPress plugins that solve these issues. For example, you might create a plugin that simplifies integrating various analytics tools or one that offers advanced data visualization features for non-technical users.

Once you’ve developed a useful plugin, you could start selling it on platforms like CodeCanyon or directly on your website. By doing so, you could generate passive income as your plugin helps others optimize their websites. The initial effort in creating the plugin could continue to pay off as long as people find it valuable and continue to purchase it.

How much you can make: $120 — $120,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 120 days (?)

Time commitment per week: Min. 5 hours/week

How I Coded A Website Plugin Making $600 Per Month

Wheely Sales CEO Josh created a lucky wheel popup that has grown revenue from $0 to $600/month in just 4 months since getting started and has attracted over 1.1 million users to his customers’ websites, all while proving that when it comes to creating a product, competition is validation.

Read by 18,940 founders

6. Make passive income with an email marketing tool ($249K/month)

As a web analytics specialist, starting an email marketing tool could be a fantastic side hustle that leverages your existing skills. You already understand user behavior and can track the effectiveness of various online strategies. Using these insights, you could create an email marketing tool that offers advanced tracking and reporting features, tailored specifically for businesses needing detailed analytics.

By leveraging your experience with data analytics, you could provide unique value to entrepreneurs, startups, and other professional sectors. Your tool could help them optimize their campaigns to drive more leads and sales. The booming email marketing industry, expected to reach $2.53 billion by 2028, offers plenty of opportunities to generate passive income with a well-designed email tool.

How much you can make: $120 — $2,083,333/month

How much does it cost to start: $1,000 (?)

How long does it take to build: 170 days (?)

I Built A SEO Tool That's Completely Free For Users [From Lebanon]

H-supertools founder Hasan developed a set of free SEO and digital marketing tools generating $2k per month in profit using Google Adsense, affiliate marketing, selling ad spaces, and email, plans to launch a membership option, and has attained over 80k registered users and 300k monthly visits in less than two years.

Read by 14,033 founders

7. Make passive income with an AI writing tool ($255K/month)

As a web analytics specialist, you could diversify your income by developing an AI writing tool. Leveraging your data analysis skills, you could create a digital tool that generates quality content effortlessly and error-free. This tool could be particularly valuable for businesses, bloggers, and students who need a steady stream of high-quality content without spending hours writing.

By offering a solution that automates the content creation process, you could tap into the growing demand for quick, engaging, and accurate written material. Your understanding of user behavior and data trends could help you tailor the tool to meet specific needs, making it more effective and appealing. This venture not only supplements your income but also positions you at the forefront of technological innovation in the digital content space.

How much you can make: $4,000 — $1,000,000/month

How long does it take to build: 52 days (?)

I Built A Simple AI Writing Tool That Makes $60K/Year

Rytr, a new AI writing assistant developed by a startup platform and business incubator, has become a market leader, serving over 300,000 customers across the world and doing seven figures in ARR.

Read by 6,653 founders

8. Make passive income with an online survey tool ($304K/month)

As a web analytics specialist, starting an online survey tool could be a natural extension of your skills and expertise. Your background in analyzing data makes you well-suited to create a tool that not only gathers customer feedback but also interprets this data to help businesses make better decisions. The growing popularity of online surveys in business environments means there's a strong demand for efficient and user-friendly survey tools.

With your experience, you could offer a product that includes a survey builder, data collection options, and a reporting system, creating added value for businesses. Typeform, for instance, has shown that there's a significant market, boasting over $70 million in annual recurring revenue as of 2021. You could start with simple features and gradually expand as you get more feedback, helping organizations to improve their services or develop new products based on collected data.

By leveraging your data expertise, you could create a passive income stream while helping businesses gather crucial insights from their customers. This side project could eventually turn into a substantial source of extra income with potential for growth, making it a worthy entrepreneurial endeavor.

How much you can make: $40 — $1,600,000/month

How long does it take to build: 180 days (?)

On Starting A $160K/Month CRM & Automations Company After A US Air Force Career

GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.

Read by 12,000 founders

9. Make passive income with a niche blog ($31.5K/month)

Starting a niche blog could be an excellent way for you, as a web analytics specialist, to share your knowledge and connect with a community that values your insights. You could focus on creating unique and informative content about web analytics tools, trends, and best practices, helping businesses understand how to leverage data for better decision-making.

By identifying an underserved niche within the vast world of web analytics, you could become a go-to resource for industry news, how-to guides, and product reviews. Over time, with consistent content and engagement, you could attract a loyal following and monetize through affiliate links, brand collaborations, and even speaking engagements.

Remember, the key is your passion for the topic and your ability to create engaging content regularly. This way, you could turn your expertise into a profitable side hustle while benefiting the online community.

How much you can make: $100 — $650,000/month

How much does it cost to start: $650 (?)

How long does it take to build: 60 days (?)

How I Turned A Crappy Idea Into A $3M/Year Business

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

Read by 77,127 founders

10. Make passive income with a mobile app ($70.3K/month)

As a web analytics specialist, creating and monetizing a mobile app could be a natural extension of your skills. You have a knack for understanding user behavior and data interpretation, which can guide the development of an app that meets market demands. Imagine turning your insights into a productivity tool or a niche app that leverages your analytical prowess to provide real value to users.

Starting a mobile app business doesn’t require you to be a coding expert; you could collaborate with developers to bring your vision to life. Your primary role would be to focus on what the users need and how they interact with the app, ensuring it's both functional and engaging. Once developed, your skills in data analysis could also help you optimize the app's performance and user experience, driving higher engagement and potentially increasing revenue.

Additionally, effective marketing is key. You could utilize your analytical skills to measure marketing efforts and user feedback, constantly refining your strategy to improve downloads and user retention. With mobile apps becoming an integral part of daily life, a well-executed idea could not only supplement your income but also provide a steady stream of passive revenue.

How much you can make: $1 — $500,000/month

How long does it take to build: 180 days (?)

We Started A $6M/Year Bachelorette Party App

BACH, an app that plans and books bachelorette parties, has grown from $0 to >$1M net revenue run rate in less than 6 months, gained over 100,000 users in their first 60 days, and has over 40,000 parties using the app this month.

Read by 10,964 founders

11. Make passive income with a YouTube channel ($72.1K/month)

Starting a YouTube channel could be a great fit for you as a web analytics specialist. You could create content that breaks down complex analytics concepts into easy-to-understand videos, share tips on optimizing websites, or provide tutorials on using various analytics tools. Your experience in this field gives you a unique edge to offer valuable insights and demonstrate real-world applications.

Moreover, you could leverage your understanding of data to optimize your videos for search engines and monitor viewer engagement. This data-driven approach could help you grow your audience more effectively. Over time, as your subscriber base increases, you could earn extra income through ads, sponsorships, and merchandise linked to your channel.

How much you can make: $2,000 — $333,333/month

How much does it cost to start: $5,250 (?)

How long does it take to build: 30 days (?)

How A Young Entrepreneur From Nigeria Started A Profitable Blog

This case study follows the journey of a young entrepreneur from Nigeria who started a profitable blog generating a monthly revenue of $1,500+ through sales of advertising space, sponsored posts, and information products, and shares his strategies for success including a Twitter growth challenge and guest post pitches.

Read by 12,290 founders

12. Make passive income with a niche website ($107K/month)

As a web analytics specialist, starting a niche website offers a great opportunity to supplement your income and leverage your skill set. With your expertise, you could delve into a specialized topic you're passionate about and create targeted content that attracts a dedicated audience. By using your knowledge of SEO and data insights, you could strategically increase traffic to your site, ensuring it reaches the right people.

There are many ways to monetize a niche website, like affiliate marketing, ad placements, or selling digital products related to your topic. Over time, as your site gains traction, it could become a consistent source of passive income. This venture would allow you to use your analytical skills creatively and tap into an entrepreneurial spirit, making it a potentially exciting and profitable side hustle.

How much you can make: $400 — $250,000/month

How long does it take to build: 60 days (?)

How I Leveraged My LinkedIn Network To Create A $1.8M/Year Procurement Conference

DPW (Digital Procurement World) is a fast-growing conference and community in procurement that has more than tripled in revenue since launching in 2019, capping out the year at €1.8 million, with 95% of their growth coming from inbound traffic leveraging LinkedIn and applying social selling techniques.

Read by 3,592 founders

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.