1,000+ Creative Sleep Products Business Names

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Updated: January 19th, 2023

So, you've come up with the perfect sleep product idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sleep product stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sleep product ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sleep product.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sleep Product Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sleep product name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sleep product name ideas

Better
The Health Wealth
The Resting Panda
Doze
Snooze Better
Nap Me
Z’s
Beauty Sleep
Hashtag Sleep
Eyes Shut Wide
Wide Awake
Twenty Winks
The Spot Of Sleep
Beddy Bye
Do Nothing
Busy Days Good
Real Goodness
Well Slept
Rested
Still
Silent
Beauty Dose
The Bed
Hello, Sleep
Sleepy Head
Catch
Nap Made
Turn In
Sleep Caterer
Eye Magic
Easy Eyes
Sleep Chef
Checked
Tumbled
Bed Time Story
Zizz
Nod
Fresh Breath
Beauty Filter
Texture
Homelike
Sweet Dreams
Dreamy
The Abstract
Absorbed
Jumble
Sleepy Blues
In The Calm
Gazed
Shocked
Light Sleep
Sleep Pleasure
Me Time
Reclining
Zeal
Joy
Glee
Sound Sleep
Happy Hour
Hush
Essential
Sleep Potion
Lightening
Vanish
Hospitable
Solace
Dido Sleep
Passive
Delight
Fully
Synced
Sleep Essentials
Healthy Way
Sleep Glow
Self Love
DiagnosticAid
ComfortableSleep
Snooze Spot
The Blessed
Multilateral
The Western Humanitarian
ExtraSleep
Eternal Sleep Group
Principal Producer
Sweet Sunset
NationalProduct
Uniform
Marketplace Collective
Slow
Legal
Partial Ingredient Spot
Grants Co
InsufficientSleep
Artificial Assisting
Commercial Appliance
Partial Producer
UsefulProduct
ValuableProduct
Bilateral
Peaceful
The Humanitarian Attention
Memory Relief
The Net
Divine Assistance Co
The Overseas Helping
Military Care Trading Co
The Sufficient Bed
The Endless Eternal Sleep
Valuable Merchandise Co
Endless Bed
External Assistance Spot
Bed Pro
ForeignAid
Useful Marketplace
RemSleep
ManufacturedProduct
The Powerful Relief
Sufficient Sunset
Eternal Rest Group
PleasantSleep
The Sound
The Additional Assistance
The Like Eternal Sleep
The Band
Valuable Care Place
The Fitful
Unique Production
The Commercial Brand
The Additional Tending
Wares Trading Co
The Artificial Grants
Partial Provided
Valuable Helping Pro
Primary Production
The Soundest
Specific Ingredient
Crude
MilitaryAid
Nap Spot
Brand Pro
Principal
Feverish Quietus
PecuniaryAid
Peaceful Rest Co
The Calm
Tropic Product
Soft Sedate
Longer Kip

Creative sleep product name ideas

Primary Packaging Place
Bilateral Funding Spot
Unbroken Rest
Useful Brand
The Pleasant Doze
Generous
National Mathematical Product Collective
Eternal Sleep Spot
Eternal Rest Co
The Mesmeric
The Tranquil Bed
The Russian Grants
Governmental
The Sufficient
Logical Marketing Spot
State
Primary Produced
The Indispensable
Adequate
SolidProduct
Logical Packaging
Quietus Pro
The Overseas
Partial Producer
Enchanted
Care Collective
Fitful
Awake Spot
The Artificial Grants
Modest Product
Prolonged
Commercial Ingredient Group
Financial
The Effectual
Generous Grants
Partial Appliance Place
Valuable Care Place
Paradoxical
Mathematical Product Co
LikeSleep
Bilateral Grants Trading Co
The Drugged Doze
Manufactured Marketing Spot
Sufficient Standby
Outside Care Place
Intersection Group
Gentle Doze Group
PleasantSleep
Nocturnal Quietus Trading Co
The Deeper
Liquid Packaging Trading Co
ForeignAid
RawProduct
DivineAid
MemoryAid
The Light
The Slow Slumber
International Helping
Rest Place
Daytime Snooze Co
Effective Helping Spot
The Cartesian
Invaluable Humanitarian Spot
The Daytime
Extra Doze Group
Grants Collective
Supernatural Attention Co
Eternal Sleep Group
Primary Producer
Cross Production Trading Co
Enough
Brief Eternal Rest Trading Co
Marketing Spot
Particular Producer
Slow Stay
Eternal Rest Place
Chief Packaging Collective
Care Co
Atomic Product
The Average Brand
National Intersection
Overseas Relief Spot
Short Eternal Sleep Spot
Assistance Collective
Grants Place
Sound
Primary Property
Beloved
Uniform Wares Place
Packaging Trading Co
Production Group
Drugged Bed Spot
The Finished Wares
The Natural
Help Trading Co
The Pecuniary Tending
Total
Foreign Help
Principal Produces
Marketplace Co
The Efficient Helping
Sound Nap Pro
LessSleep
Foreign
Balmy Eternal Rest
Merchandise Place
LittleSleep
Snooze Pro
The Particular
Surgical Assist
Helping Collective
The External Tending
Sound Sedation
ManufacturedProduct
RapidSleep
The Homogeneous Wares
Funding Place
End
Efficient
Primary Mathematical Product Group
UsefulProduct
The Uniform
End Ingredient Trading Co
Synthetic
The Deeper Doze
Good Quietus Spot
QuietSleep
Paradoxical Slumber Pro
Healthy Eternal Sleep Place
Raw Appliance Trading Co
The Finished Merchandise
The Rapid
Pleasant Quietus Collective
The Little Eternal Sleep
Endless Bed
Profound Kip Place
Mesmeric Nap Pro
Additional Advice
Less Bed Group
Longer
Assist Co
Honest Product
CommercialProduct
Artificial
Sound Staying
External Tending Trading Co
Mutual Assistance
Immediate Help Collective

Learn more about starting a sleep product:

Where to start?

-> How much does it cost to start a sleep product?
-> Pros and cons of a sleep product

Need inspiration?

-> Other sleep product success stories
-> Marketing ideas for a sleep product
-> Sleep product slogans

Other resources

-> Profitability of a sleep product
-> Sleep product tips
-> Blog post ideas for a sleep product

Funny Sleep Product Names

The Blessed
The Substantial
DivineAid
Homogeneous Appliance Group
The Charitable Help
Artificial Advice
Overseas Relief Spot
LittleSleep
Annual
Troubled Slumber
Partial Provided
Multi
Adequate
Legal Helping Co
Legal Care Group
Endless Kip Collective
FriendlyAid
Economic
Memory Relief Group
Pleasant Quietus Group
Grants Collective
The Western Humanitarian
End Appliance Pro
Charitable Care
Governmental
The State Tending
Prolonged
Charitable Help
Uneasy Rest Co
EfficientAid
Production Place
Western Tending
Invaluable Attention Trading Co
Quietus Group
Artificial Assist
The New
Friendly
Principal
Sweet Slumber
MultilateralAid
The Endless
Eternal Sleep Place
Deepest
Primary Packaging Place
Ironic Product
Appliance Pro
Mathematical Product Collective
Help Co
Uneasy
Nap Co
Sufficient Standby
The Solid Packaging
Mutual Relief
Manufactured Marketing Spot
Superior Intersection Group
Domestic Packaging
Slow Bed
The Primary
Artificial Assisted
Fitful Snooze Place
Grants Group
Surgical Assist
Needed Quietus Pro
Primary Produce
Production Group
Blissful Eternal Sleep Spot
Light Bed
The Powerful Assist
Longer Kip
Fitful Eternal Rest
Eternal
Normal Eternal Rest Collective
The Pleasant Quietus
The Charitable
The Half
Quietus Spot
ImmediateAid
Wares Pro
CrossProduct
NavigationalAid
Mechanical Funding
Valuable Care Place
The Necessary
Sound Bed Trading Co
The Useful Assistance
Brief Nap
Uniform Wares Place
The Natural Packaging
Solid Marketing Collective
The Russian Grants
The Net Appliance
Excessive Bed Co
Uniform Brand Spot
The Stable Intersection
Cartesian
InsufficientSleep
Grants Place
Assist Collective
The French
UsefulAid
Pure Produced
Useful Help
The Technical Attention
The Inevitable
Awake Spot
SoftSleep
Partial Producing
Quietus Co
The Quiet
The Like Eternal Sleep
Additional Aides
Sufficient Slumber
Quality Marketplace Trading Co
Good Quietus
Deep Rest Place
The Slow
The Hypnotic
Partial Producer
Final
The Active Slumber
GentleSleep
Effective
Short Staying
Useful Marketplace
Inner
Longer Eternal Rest Group
Snooze Group
Logical Mathematical Product Place
Raw Intersection Trading Co
Soundest Kip
Hottest Product
Additional Auxiliary
End Ingredient Trading Co
Neurotic Product
The Finished Intersection
MarketableProduct
Economic Product
Primary Mathematical Product Group
Typical Mathematical Product Group
Additional
Ordinary
The Heavy
The Pure
Additional Assist
Nap Place
Kip Place
Partial Ingredient Spot
The Broken Doze

Cool sleep product name ideas

Marginal
The Artificial Assistance
Artificial Assistive
Surgical
The Defective Appliance
Timely Tending Spot
The Magnetic Quietus
Assist Collective
The Insufficient
Principal Producer
Bilateral Funding Spot
PleasantSleep
Powerful Humanitarian
The Paradoxical Nap
QualityProduct
Modest Product
Blissful Eternal Sleep Place
InnerProduct
Charitable Assistance Co
Deepest Rest Place
Short Sleepover
Honest Product
Soft Slumber
Doze Pro
Uneasy
Navigational Tending Collective
Funding Group
Slow Sunset
Marketing Trading Co
The Brief
The Solid Marketplace
The Adequate
Much
Effective Helping Spot
TimelyAid
Soft Sleeper
Symbolic Product
Slow Stay
Mesmeric Bed
Snooze Pro
The Memory Tending
Additional Assisted
Active
Additional Allowance
Artificial Allowance
Rapid Eternal Rest Spot
GiftAid
Supernatural Funding
Deep Doze Group
Primary Provided
TypicalProduct
Fitful Snooze Place
Useful Assistance
UsefulProduct
Western Humanitarian Co
Typical Mathematical Product Group
Production Group
Final Wares
The Active Slumber
The Much Snooze
Packaging Trading Co
Timely Attention Place
Mathematical Product Spot
Supernatural Grants Pro
Uneasy Rest Co
Deep Rest Place
Sufficient Slumber
Uniform Wares Place
PecuniaryAid
The Defective
Peaceful Rest Co
Rem Snooze Group
Dweeb Sleep
Particular Mathematical Product Trading Co
Last
Brand Place
The Stable
Sufficient Sedation
Daytime Snooze Co
NetProduct
Brief Eternal Rest Trading Co
Pleasant
Longer
Attention Collective
Excessive Bed Co
Raw Intersection Trading Co
The Stable Intersection
The Valuable Ingredient
The Deep
SpecificProduct
The Hypnotic
Bilateral Attention Trading Co
BandAid
The Medical
Crude Mathematical Product
Ingredient Collective
The Magnetic
Quietus Group
Military
Composite Product
Helping Group
The Normal
Supernatural Attention Co
MechanicalAid
Inadequate Slumber
The Annual
The Sufficient Bed
Sweet Sunset
Defective Merchandise
The Feverish
Invaluable Helping Spot
The Finished Merchandise
The Valuable Tending
The Enchanted
Domestic Packaging
The Valuable
Quietus Co
Military Humanitarian Group
Official Funding Pro
Hypnotic
Production Collective
Generous
The Endless Eternal Sleep
SingleProduct
Western Helping Collective
Attention Trading Co
Good Slumber Place
InsufficientSleep
The End
Soundest Sedate
Quiet
Final Brand Collective
Marginal Ingredient Group
Partial Produce
Primary Produced
Uniform
Balmy
Divine Assistance Co
The Marketable
Help Collective
Prada Product
Psychotic Product
The Stable Appliance
The Good
Oddest Product
Rest Spot
Awake Group
Eternal

Unique sleep product name ideas

National Wares
Additional Humanitarian Place
The Russian Grants
The Finished Brand
Pure Produce
National
Valuable Helping
The Efficient Helping
The Half
Marketing Pro
MemoryAid
Medical
AverageProduct
The Technical Attention
Pocket Product
External Tending Trading Co
Legal
QuietSleep
Good Kip Place
The Paradoxical Bed
Economic Product
The Net Appliance
BasedAid
Total
Wares Spot
Temporary Care
Technical
Nice Snooze
Rest Trading Co
Drugged Bed Pro
Blissful Eternal Sleep Spot
Topic Product
Nocturnal Quietus Trading Co
Direct
Tending Trading Co
Packaging Collective
Particular Property
Russian Assist Collective
Short Eternal Sleep Spot
French Relief
Synthetic
Ironic Product
Financial Help
Ultimate Packaging
Sweet Stay
Marginal Brand Group
Quality Packaging
Multilateral
FinishedProduct
Principal Provided
National Wares Group
Specific Marketing
SoundSleep
Daytime Nap
Memory Relief
The Deeper Doze
Eternal Rest Group
Ingredient Group
Primary Producer
Bilateral Grants Trading Co
Domestic Production
LethargicSleep
The Excessive
Slow Slumber
Multi
SoftSleep
PowerfulAid
Humanitarian Spot
Melodic Product
Final Production Trading Co
LikeSleep
Relief Group
The Soft
CartesianProduct
Attention Pro
Homogeneous
Quality Marketplace Trading Co
The Sweet Doze
Valuable Merchandise Co
The Broken Doze
Particular Producing
Partial Appliance Place
Financial
The Mechanical
Timely Helping
Military Care Trading Co
Invaluable Attention Trading Co
The Slow Slumber
Defective
The Restorative Nap
Short Staying
Federal
Enough Kip Pro
First Assistance Place
Indirect Assist Trading Co
Memory Relief Group
Production Place
Intermediate
Quietus Pro
MultiProduct
LittleSleep
The Useful Assistance
Specific
Chief Packaging Collective
The State
Powerful
Pecuniary
Primary
DeeperSleep
Mesmeric Rest Collective
The Partial
MultilateralAid
The Outside Tending
Valuable Merchandise Group
Grants Group
Mesmeric Nap Pro
Kip Trading Co
Natural
The Overseas Helping
Mechanical Funding
Crude Packaging Place
The Inevitable
Soundest Staying
TotalProduct
Short Eternal Sleep Place
Principal Produces
Direct Care Trading Co
Deepest
WaveSleep
The Marginal
Ultimate Production
RestfulSleep
Balmy Eternal Rest
Light Bed
InternationalAid
Legal Care Group
Sound Rest Group
The Cross Production
Sweet Slumber
Rest Co
The Memory Helping
The Sound
The Rem Nap
The Wave
Substantial Care Spot
The Legal
International
Massive

Cute sleep product name ideas

Uninterrupted Quietus
The Finished Wares
Immediate Help Collective
Russian
The Untroubled
Ultimate Production Collective
Eternal Rest Trading Co
The Balmy Nap
CrudeProduct
The Institutional Humanitarian
Paradoxical Awake
Agricultural Packaging Place
Artificial Assisted
ManufacturedProduct
EffectiveAid
Finished Brand
BlissfulSleep
Hottest Product
Merchandise Place
PureProduct
Merchandise Spot
Good
Short
TwilightSleep
SyntheticProduct
The Soundest
UnbrokenSleep
Effective
Like
Periodic Product
The Direct Brand
Little Quietus Co
Last Doze
Good Quietus Group
Sweet Standby
Last Awake Pro
Humanitarian Place
Healthy Slumber Place
Help Group
Principal Packaging
Pure Produced
The Happy
Endless Rest Co
DivineAid
Production Co
Bandwidth Marketing Group
Peaceful Slumber
Relief Pro
The Extra Quietus
Band
Superior Intersection Group
Indirect
Official Tending Collective
Particular Packaging
The Uniform
The Profound
NavigationalAid
The Military
Beloved
SuperiorProduct
Crude
FinancialAid
Federal Funding Pro
The Lethargic
CalmSleep
MagneticSleep
Appliance Spot
Wares Co
The Additional Tending
Bed Spot
Normal Eternal Rest Collective
FurtherAid
External Assistance Spot
Eternal Rest Place
MutualAid
Pure Packaging
Immediate Care
Friendly Helping
The Cartesian
The Annual Intersection
The Official
Economic Assist
Overseas Relief Spot
Snooze Co
Marginal Wares Collective
Overseas Care
BrokenSleep
Marketing Co
The Single
Narcotics Product
Grants Place
Marketplace Collective
Beloved Eternal Rest Group
Bandwidth Brand Spot
Line of products Product
The Crude Brand
Efficient
Deeper Nap
Quietus Spot
Slumber Collective
LastSleep
Useful Packaging
First Care Spot
MarketableProduct
The Charitable
Bed Collective
BandwidthProduct
Liquid Production Collective
Humanitarian Relief
The Interrupted
Natural Bed Co
The Band
Sound
Artificial Assistance
Partial Ingredient Spot
GovernmentalAid
Pure
DirectAid
Foreign
The Chief
International Helping
Average
EfficientAid
Raw Appliance Trading Co
The Restorative
Gentle Doze Group
EffectualAid
The Ultimate
Beloved Quietus Trading Co
The French
The Profound Nap
Demonic Product
EnoughSleep
Partial Packaging
Friendly
Artificial Assistance Spot
Effective Assistance Collective
Brand Co
ParadoxicalSleep
Care Co
The Endless
Twilight
Magnetic Bed
LeaseAid
LegalAid
Merchandise Collective
Surgical Relief Pro
Annual Packaging

Clever sleep product name ideas

Additional Assist
Fitful Eternal Rest
Superior Brand
The Total
Healthy
Legal Helping Co
Solid Appliance
More Nap Spot
Restorative Snooze Place
Soundest Sunset
Interrupted
The Homogeneous Packaging
Short Standby
Primary Mathematical Product Group
The End Intersection
Governmental Relief
Tropic Product
The Blissful Awake
The Intermediate Appliance
DomesticProduct
Marginal Marketplace Group
Further Grants Collective
Surgical Assist
MuchSleep
Sufficient Sunset
Slow Sedate
Short Snooze
HumanitarianAid
Partial Producing
Additional Humanitarian
DirectProduct
Additional
The Overseas
The More
The Domestic
Typical
Principal Produced
Paradoxical
Particular Producer
Sufficient Standby
Rest Group
The Based Assist
Ingredient Pro
End Appliance Pro
Charitable Care
Valuable Marketing
The External Care
Last Kip
MilitaryAid
The Blessed
Feverish
Effectual
Neurotic Product
The Pure
Memory
State
Ordinary
Sufficient Sleeper
Primary Packaging
The Humanitarian Attention
Snooze Group
Artificial Attention
LessSleep
Indispensable Grants Spot
Additional Helping Pro
The Sufficient
Liquid
Primary Property
End Merchandise Group
Slumber Spot
Particular Proceeds
The Foreign
The Timely
Final
Funding Trading Co
Tending Group
Bed Pro
Feverish Slumber Pro
Logical Packaging
Sweet Sleepover
The Particular
Visual
The Nocturnal
The Raw
Agricultural
The Slow
Economic
Insufficient Eternal Rest
Much Nap Co
Endless Bed
Diagnostic Assist Co
Principal Produce
Cross Marketplace Pro
Phonics Product
NaturalProduct
Uniform Brand Spot
Partial Producer
Assist Co
The Charitable Help
GenerousAid
The Western Tending
Soft Sedation
Uniform Marketing Group
The Tranquil Bed
Nap Trading Co
Balmy Snooze
Insufficient Nap Pro
The Enough
Temporary
The Temporary
Valuable Wares Pro
Artificial Auxiliary
Eternal Rest Pro
The Quiet
Bed Co
RawProduct
NormalSleep
Annual
Sufficient Staying
Needed Quietus Pro
Funding Co
Nice Snooze Spot
The Indispensable
External Grants
UniformProduct
The Chief Wares
The Restful
Eternal Sleep Spot
Efficient Relief Trading Co
Bandwidth
The First Humanitarian
Short Stay
Help Spot
Nap Co
Snooze Trading Co
The Calm
Prolonged
The Primary
Extra Doze Group
Primary Producing
Enchanted Slumber Trading Co
Commercial
Additional Assistive
Artificial
The Additional
Liquid Packaging Co
Medical Tending Collective
Assistance Collective

Best sleep product name ideas

Commercial Ingredient Group
HeavySleep
The Dreamless Snooze
Uninterrupted
Nap Group
The Less Eternal Sleep
The Effectual
Sound Sedation
Eternal Rest Co
Appliance Co
Care Spot
ProlongedSleep
The Net
Short Kip Collective
TechnicalAid
Needed Kip Place
The Drugged
Doze Group
Rest Place
Useful Relief Group
Marketplace Co
The Short
Valuable
FriendlyAid
Russian Assistance Spot
The Artificial Grants
Particular Produce
Sound Bed Trading Co
Inevitable
The Like Eternal Sleep
Mathematical Product Group
Marketplace Spot
The External Tending
Unique Intersection
Sound Snooze
The Specific
Excessive Nap Spot
HealthySleep
Primary Packaging Place
Tonic Product
Desynchronized
ArtificialAid
Specific Intersection
Solid Marketing Collective
Artificial Advice
The Visual
Quality
Extra Rest Trading Co
Care Pro
The Economic Tending
Appliance Collective
FitfulSleep
Marginal Packaging Co
Enchanted
Principal Producing
Uniform Intersection Trading Co
Longer Eternal Rest Group
Governmental
Packaging Co
Divine Humanitarian
MarginalProduct
The Net Ingredient
Feverish Quietus
RapidSleep
Active Rest
UndisturbedSleep
Pure Property
Wares Group
Primary Produces
Wave Eternal Rest Pro
ForeignAid
Indispensable
Artificial Assistance Group
Immediate
Helping Spot
Deepest Slumber Place
Poor
The Pleasant Quietus
The New
Good Quietus Spot
CrossProduct
Commercial Marketplace Trading Co
The Final
End Ingredient Trading Co
The Paradoxical
ValuableProduct
Primary Provides
Overseas
Care Collective
ExcessiveSleep
The Generous
Drugged Bed Spot
NationalProduct
InvaluableAid
Technical Tending Trading Co
Lease
Awake Spot
Superior
The Temporary Care
ExtraSleep
The Powerful Assistance
The Russian
Supernatural
Charitable Help
PrimaryProduct
Additional Auxiliary
PrincipalProduct
Homogeneous Brand
The Uniform Marketing
The Bandwidth Mathematical Product
Half Bed Spot
The Bilateral
LogicalProduct
The Extra
Unique
Snooze Spot
The Memory
The Financial Help
Brand Pro
Mutual Relief
Blissful
Timely Help Group
Solid
Appliance Pro
Logical Packaging Spot
Mathematical Product Collective
PartialProduct
The Insufficient Bed
The Indirect
Additional Assisting
The Artificial
Indirect Funding Group
FeverishSleep
Bed Trading Co
Pleasant Quietus Collective
The Stable Packaging
DeepestSleep
Hypnotic Product
The Longer
Friendly Assistance
RemSleep
The Effective
Wallet Product
Western Tending
Peaceful
Enough
Relief Place
Short Slumber

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sleep Product:

Simple is always better

This means a few different things. Your sleep product name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sleep product:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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