How Much Does It Cost To Start A Sleep Product? (In 2024)

"I started the company by raising some capital from my boss and invested the same in building the platform."

Sandeep Prasad is the founder of Wink & Nod, an innovative sleep-focused business that seeks to redefine the sleeping experience for consumers in India.

"The pop-up shops in luxury apartments in Chicago have not only generated revenue, but they’ve essentially been free research, costing nothing apart from the nibbles and our time."

Nanny Peggy, Wendy, and Jess are the founders of Ocochi, a family-run business that specializes in boutique bamboo bed linen and luxurious mulberry silk duvets, focused on sustainability and chemical-free products.

"When I got back from the China trip, we immediately put in a small order of about 500 blankets. We didn’t want to seek out any sort of outside financing just yet, so we used what we had saved up (definitely glad I saved!).

Robin is the co-founder of Luna, a company specializing in weighted blankets that help with anxiety, stress, and insomnia, established in 2017.

"I set about finding an alternative manufacturer and started the whole process again. New molds had to be paid for, but I knew the right questions to ask this time around and we kept moving forward."

Emma Lovell is the founder of CoziGo, a baby stroller accessory business that sprang to success after gaining an investment on Shark Tank Australia and having a solid manufacturing and quality control process.

"In the process of leaving every familiar security behind, I came to understand that I’d been looking for wholeness through external validation. In the first weeks without a title, company, or convenient identity, I felt completely naked. Over the course of weeks that then became months, I softened my external cover and started to discover what life could be like when there’s nothing to prove, nothing to justify, and no one to impress; the experience of being enough, satisfied and happy, just because, was the greatest and most beautiful discovery!"

"[...] I’d spent almost all of my savings and had just a few thousand dollars left, but made the difficult decision to choose the path of uncertainty and risk, and go back to Bali with no income, with the intention of launching a business that I could run remotely and independently."

Elizabeth Grojean is the founder of Baloo Living, a sleep and wellness company launched from Bali in 2018, that started with just a few thousand dollars.

"I ended up spending about $10,000 on the entire launch –– much of that to the site design."

Tracey Wallace is the founder of Doris Sleep, a direct-to-consumer bed pillow business that focuses on eco-friendly products made in the USA.

"From launch to the present day, we have bootstrapped the business every step of the way."

Rumana Bai is the founder of Turmerry, an online retail store specializing in all-natural and non-toxic bedding products that has grown steadily since its online launch.

"As in my previous businesses, my main investors were family. With my own and family money, we reached 80k€ that helped us to get a 100k€ loan from the bank and 50k€ from public money to support innovation. This money financed the 50k€ needed for prototyping, lab tests and product development and 50k€ for the financing of the first batch of product to sell."

[FOUNDER NAME] is the founder of Tediber, a leading Bed-in-box company in France that offers high-quality bedding products across France, Italy, and Spain.

"For little-known brands that don’t “sell themselves,” merchandising costs add up super quick. I.e., if you’re a new company and need to educate people on your product to sell through, you need to spend money on displays, which can wind up being hundreds of dollars per store. If you’re in 1000 stores and you’re merchandising correctly, you’ll spend over $100,000 before you sell a single unit."

Colin McIntosh is the founder of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in 2018.

"Our total start-up costs were $10,000 which I made my girlfriend (now spouse) put up half the money."

David Smith is the founder of Mattress Depot USA, a specialty mattress and bedding retailer that has grown significantly since its inception almost 20 years ago.