How Ian Brodie Scaled Levanta to $6M ARR in 12 Months
Levanta is an Amazon Affiliate Platform that allows sellers to connect with revenue-generating creators, affiliates, and influencers to promote their Amazon storefronts.
Levanta Revenue
About The Levanta Founders
Who is Ian Brodie?
Ian Brodie is the co-founder and CEO of Levanta, an Amazon affiliate platform. He is a serial entrepreneur who previously co-founded Grovia, which was later acquired by Acceleration Partners.
Ian also worked at Apptio, where he served as a senior product marketing specialist and rose to become a product marketing manager. He graduated from the UW Foster School of Business with a Bachelor of Business Management.
About The Business
What problem is Levanta solving?
Entrepreneurs and creators are looking for qualified affiliates to help them push and grow sales.
Idea
How did Ian Brodie get the idea for Levanta?
Ian Brodie and his co-founder Rob came up with the idea for Levanta after quitting their jobs at the onset of COVID-19. Inspired by Rob's experience at an affiliate tracking platform, they aimed to create a software product for recruiting affiliates.
Initially, they pivoted to offering affiliate recruitment services because they lacked technical skills. They then posted a Fiverr Gig and attracted hundreds of clients inquiring about their services.
Seeing the interest through Fiverr validated their concept.
Build
How did Ian Brodie build the initial version of Levanta?
They built the initial product by starting development soon after incorporating Levanta in November 2022.
While Ian Brodie was focused on raising funds in December 2022, the CTO began building the product.
By February 2023, they had a beta version ready, and a live production version was completed by March 2023.
They publicly launched the business and announced it on LinkedIn in March, aiming to grow it through partnerships, mirroring their strategy with previous startup, Grovia.
Growth
What is the growth strategy for Levanta?
Levanta acquired their initial customers by targeting affiliate agencies instead of approaching individual Amazon sellers and affiliates.
Leveraging their experience from their previous company, Grovia, they identified that affiliate agencies would be highly interested in a platform that enabled them to manage affiliate programs on Amazon, expanding their service offerings beyond D2C merchants.
By creating a product tailored to the needs of these agencies, Levanta successfully attracted its initial customer base through a strategic focus on affiliate agencies.
Levanta also leveraged social media to build and keep their community engaged.
Levanta announcing feature release to LinkedIn community
Pricing
How does Levanta price their products?
Levanta offers 3 plans:
- Standard @ $150/Month
- Levanta @ $750/Month
- Enterprise Custom pricing
Levanta offers custom plans for high-volume Sellers.
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More about Levanta
Who is the owner of Levanta?
Ian Brodie is the founder of Levanta.
When did Ian Brodie start Levanta?
2023
What is Ian Brodie's net worth?
Ian Brodie's business makes an average of $500K/month.
How much money has Ian Brodie made from Levanta?
Ian Brodie started the business in 2023, and currently makes an average of $6M/year.
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