B2b Lead Generation Service

How Profitable Is A B2B Lead Generation Service? (Updated for 2024)

Pat Walls

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Updated: October 7th, 2024

How Profitable Is A B2B Lead Generation Service? (Updated for 2024)

So you want to start a b2b lead generation service?

And the first question that came to your mind was, “well, are b2b lead generation services actually profitable?”

With a market size of $2.76B - there’s plenty of business to go around.

Especially considering:

You could start a b2b lead generation service with as low as $50
Based on our data, b2b lead generation services generate an average of $2.07M per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a b2b lead generation service.

Let’s dive in!

Is a b2b lead generation service profitable?

Yes, a b2b lead generation service is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $2.07M per year with an estimated gross margin of 90%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your b2b lead generation service.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your b2b lead generation service is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a b2b lead generation service worth it?

If you’re wondering if a b2b lead generation service is worth it, the answer is a big YES. With b2b lead generation services, you have the potential to earn $2.07M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $2.76B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a b2b lead generation service to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful b2b lead generation services case studies.

Examples Of Profitable B2b Lead Generation Services

Here are a few examples of profitable b2b lead generation services, and a few more details about them:

1. Wingman ($1.5M/year)

Shruti conceptualized Wingman after her hands-on experience at a fintech company called Pioneer.

While working on their go-to-market strategy, she faced challenges in understanding why some sales reps excelled while others did not, despite similar efforts. Additionally, she struggled to relay customer feedback to a distributed team.

These experiences led her to recording, archiving, and making sales calls searchable, which would help analyze performance and improve communication. Thus, Wingman was born.

Shruti explaining how she got the Wingman business idea

Is it profitable? Yes
How much money it makes: $1.5M/year

How Shruti Kapoor Built Wingman To Seven Figure Revenue and Sold to Us-Based Clari

Discover how Shruti Kapoor transformed her fintech challenges into Wingman, a real-time sales insights powerhouse generating $1.5 million annually by providing actionable feedback to sales teams for just $100 per rep per month—despite starting with zero conversions from 40 targeted meetings.

Read this case study

Read by 363 founders

2. Paper Box SEO ($336K/year)

Russell Michelson, the founder of Paper Box SEO, originally began as a freelance web designer. However, after clients consistently asked him for help with driving traffic to their websites, he transitioned into the world of SEO. Through teaching himself about digital marketing and experimenting with different methods, he developed a passion for SEO and eventually started his own boutique SEO agency, Paper Box SEO. Today, the company brings in $20k/month in revenue and focuses solely on providing comprehensive SEO services to small to medium-sized businesses.

Is it profitable? Yes
How much money it makes: $336K/year

How I Started A $28K/Month Boutique SEO Company

This case study describes the journey of Russell Michelson who, after leaving his corporate job, turned his WordPress skills into a thriving boutique SEO agency earning $20k/month, thanks to client referrals and Upwork.

Read this case study

Read by 9,648 founders

3. Prop Media ($186K/year)

Ebs Turner started Prop Media after realizing that traditional advertising was cost-inefficient for companies. His breakthrough came during his university years while balancing exams and entrepreneurship, eventually growing his London-based marketing agency to $18,000/month.

Is it profitable? Yes
How much money it makes: $186K/year
How much did it cost to start: $0

How I Started A $15K/Month Marketing Agency Specialised In Lead Generation

A 25-year-old entrepreneur shares his journey of starting a property marketing agency, with a current monthly income of $18,000/month, and divulges the importance of having a niche and going all-in on client results and experience.

Read this case study

Read by 6,862 founders

Learn more about starting a b2b lead generation service:

Where to start?

-> How much does it cost to start a b2b lead generation service?
-> Pros and cons of a b2b lead generation service

Need inspiration?

-> Other b2b lead generation service success stories
-> Marketing ideas for a b2b lead generation service

Other resources

How much can you make with a b2b lead generation service?

With a b2b lead generation service, you can make an average of $2.07M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $50. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a b2b lead generation service make a week?

Based on our data, average weekly revenue for a b2b lead generation service ranges around $43.1K. As such, you could see monthly revenues of $172K.

To know if your b2b lead generation service achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your b2b lead generation service.

How much do b2b lead generation services owners make?

The income of a b2b lead generation service owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established b2b lead generation service is about $43.1K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a b2b lead generation service owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

B2b Lead Generation Service Profit Margins

Generally speaking, a b2b lead generation service can expect profit margin of around 90%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a b2b lead generation service, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, b2b lead generation service owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, b2b lead generation service owners can ensure long-term sustainability and profitability for their business.

B2b lead generation service owner salary

The salary of a b2b lead generation service owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established b2b lead generation service, in a prime position, might see an average weekly salary around the ballpark of $38.8K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a b2b lead generation service may be a promising business to start - but the success of your b2b lead generation service mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable b2b lead generation service.

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Starting A B2b Lead Generation Service: Everything You Need To Know

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