11 B2b Lead Generation Service Success Stories [2024]
Businesses thrive on connections, and B2B lead generation services stand at the forefront of creating those crucial links. B2B lead generation involves identifying potential business clients and establishing contact to foster potential deals.
This service mitigates the daunting task many companies face: finding high-quality leads. You'll use a blend of research, cold outreach, and technology tools to build a robust pipeline of prospective clients for other businesses.
Demand is high because every business needs a steady flow of leads to grow. If you have a knack for sales, data analysis, and relationship-building, starting a B2B lead generation service could be a rewarding venture. Its scalability and constant demand make this an attractive option for entrepreneurs looking to impact the business world.
In this list, you'll find real-world b2b lead generation service success stories and very profitable examples of starting a b2b lead generation service that makes money.
1. Everflow ($15M/year)
Kanwar Dhaliwal, co-founder of Everflow, came up with the idea for the business after selling his previous company, Moolah Media, which was an ad network. Recognizing a gap in the market and armed with firsthand knowledge of the industry, Kanwar and his co-founders decided to disrupt the existing vendors and build a technology platform company. With a commitment to customer success and a hyper-focus on the market, Everflow has grown profitably, serving nearly 700 customers.
How much money it makes: $15M/year
How much did it cost to start: $400K
How many people on the team: 82
Everflow, a bootstrapped company founded by three entrepreneurs, now serving nearly 700 customers profitably, offers a tracking, measurement, and analytics tool for digital advertising, attracting and retaining customers primarily through market-driven decisions and commitment to customer success.
2. noCRM.io ($2.64M/year)
Sunny Paris, co-founder of noCRM.io, came up with the idea to create a lead management software after realizing the limitations of traditional CRM software during his time with Yoolink. Despite the competitive CRM market, Sunny saw an opportunity to bring something new and more efficient to salespeople. The company has since grown to $2.4M in annual recurring revenue and has a customer base of over 11,000 salespeople worldwide.
How much money it makes: $2.64M/year
How much did it cost to start: $80K
How many people on the team: 19
This case study is about noCRM.io, a French SaaS company with over 11,000 salespeople using their software worldwide, that provides a lead management software for salespeople, and has managed to build its business up to $2.4M in annual recurring revenue and $200K in average monthly revenue.
3. Wingman ($1.5M/year)
Shruti conceptualized Wingman after her hands-on experience at a fintech company called Pioneer.
While working on their go-to-market strategy, she faced challenges in understanding why some sales reps excelled while others did not, despite similar efforts. Additionally, she struggled to relay customer feedback to a distributed team.
These experiences led her to recording, archiving, and making sales calls searchable, which would help analyze performance and improve communication. Thus, Wingman was born.
How much money it makes: $1.5M/year
Discover how Shruti Kapoor transformed her fintech challenges into Wingman, a real-time sales insights powerhouse generating $1.5 million annually by providing actionable feedback to sales teams for just $100 per rep per month—despite starting with zero conversions from 40 targeted meetings.
4. ModumUp ($996K/year)
Olga Bondareva, the founder of ModumUp, came up with the idea for her social selling agency after realizing the high demand for managing personal profiles on social media for business goals. With her background in social media marketing and Microsoft digital marketing, she saw the opportunity to help clients attract new customers, partners, and employees through the development of their profiles on social media. Since launching, Bondareva has focused on growing the brand through her own personal social media presence, speaking at events and conferences, and promoting case studies to attract and retain customers.
How much money it makes: $996K/year
How much did it cost to start: $0
How many people on the team: 44
Meet Olga Bondareva, founder of ModumUp, a social selling agency with an ARR of $1M and 30+ b2b clients, specializing in managing personal social media profiles to generate leads, offering consulting, employee advocacy, and training services.
5. Pearl Lemon ($960K/year)
In August 2017, Deepak Shukla founded Pearl Lemon after experiencing a moment of disappointment and a renewed seriousness about starting his own company. With a background in marketing and a drive to be successful, Deepak focused on building a pipeline of clients through cold outreach, LinkedIn, Upwork, and more. Today, Pearl Lemon generates between 80-110K per month and has expanded into various niches, with plans to continue growing and attracting 1000 leads per month within 18 months.
How much money it makes: $960K/year
How much did it cost to start: $50
How many people on the team: 27
Deepak Shukla founded Pearl Lemon in 2016, and as of February 2022, the company generates between $80-$110K per month providing SEO and B2B lead generation services to clients ranging from small businesses to public companies.
6. DFY Meetings ($720K/year)
Michael Gardiner, a 20-year-old serial entrepreneur, came up with the idea for his digital marketing agency, Nomads with Solutions, after successfully growing a network of Instagram accounts to over 1 million followers. Leveraging his experience in social media marketing and management, he started the agency and has since built a multiyear safety net while traveling to over 20 countries. The agency's main services include Facebook and Google advertising, as well as social media marketing and management, which have consistently brought in the majority of their revenue.
How much money it makes: $720K/year
How much did it cost to start: $500
How many people on the team: 15
A 20-year-old digital nomad and serial entrepreneur shares his journey of starting a successful digital marketing agency, Nomads with Solutions, which specializes in Facebook lead generation, and offers insights on client acquisition, personal branding, and focusing on self-improvement.
7. Paper Box SEO ($336K/year)
Russell Michelson, the founder of Paper Box SEO, originally began as a freelance web designer. However, after clients consistently asked him for help with driving traffic to their websites, he transitioned into the world of SEO. Through teaching himself about digital marketing and experimenting with different methods, he developed a passion for SEO and eventually started his own boutique SEO agency, Paper Box SEO. Today, the company brings in $20k/month in revenue and focuses solely on providing comprehensive SEO services to small to medium-sized businesses.
How much money it makes: $336K/year
How many people on the team: 2
This case study describes the journey of Russell Michelson who, after leaving his corporate job, turned his WordPress skills into a thriving boutique SEO agency earning $20k/month, thanks to client referrals and Upwork.
8. Restoration Digital Marketing ($300K/year)
Jeff Carrier came up with the idea for Restoration Digital Marketing after speaking to restoration owners who lacked focus on internet marketing. With their industry-specific knowledge and experience as a restoration company, RDM was able to educate the industry and generate $25,000/month in leads.
How much money it makes: $300K/year
How many people on the team: 2
Restoration Digital Marketing generates over $25,000 per month helping restoration companies achieve positive ROI through its specialized digital marketing services, and its success has been fuelled through word-of-mouth marketing tactics and developing client relationships.
9. Prop Media ($186K/year)
Ebs Turner started Prop Media after realizing that traditional advertising was cost-inefficient for companies. His breakthrough came during his university years while balancing exams and entrepreneurship, eventually growing his London-based marketing agency to $18,000/month.
How much money it makes: $186K/year
How much did it cost to start: $0
How many people on the team: 2
A 25-year-old entrepreneur shares his journey of starting a property marketing agency, with a current monthly income of $18,000/month, and divulges the importance of having a niche and going all-in on client results and experience.
10. Koala Rank ($96K/year)
Arrigo, the founder of Koala Rank, stumbled upon the idea of starting his own business while working as a freelancer on Fiverr. After receiving an email about Fiverr's new Studios feature, he saw an opportunity to create his own thing and decided to click on the "Create a Studio" button. This marked the beginning of Koala Rank, an all-in-one content marketing service that now generates $8K in monthly recurring revenue.
How much money it makes: $96K/year
How much did it cost to start: $4K
How many people on the team: 1
Koala Rank, an all-in-one content marketing service for B2B firms founded by Arrigo, has grown to $8K in MRR since its launch in Jan 2020 with retention being good and March 2021 seeing a boom in subscriptions.
11. Tamly ($6K/year)
Tunç, the founder of Tamly, initially started with a marketplace idea for the beauty industry, but after trial and error, they pivoted and developed Tamly as a lead prospecting platform. With their focus on improving the product and gaining traction, they have secured 80 users in just 4 months and secured pre-seed funding.
How much money it makes: $6K/year
How much did it cost to start: $20K
How many people on the team: 1
Tamly is a lead prospecting platform that generated a user base of 80 and secured pre-seed funding, after successfully pivoting from a marketplace for the beauty industry and a business networking platform, and is continuing to gain traction with manual outbound marketing and sales.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
