Copywriting Business

How Profitable Is A Copywriting Business? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is A Copywriting Business? (Updated for 2024)

So you want to start a copywriting business?

And the first question that came to your mind was, “well, are copywriting businesses actually profitable?”

With a market size of $13.9B - there’s plenty of business to go around.

Especially considering:

You could start a copywriting business with as low as $15
Based on our data, copywriting businesses generate an average of $419K per year
You could see gross margins as high as 60% with copywriting businesses

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a copywriting business.

Let’s dive in!

Is a copywriting business profitable?

Yes, a copywriting business is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $419K per year with an estimated gross margin of 65%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your copywriting business.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your copywriting business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a copywriting business worth it?

If you’re wondering if a copywriting business is worth it, the answer is a big YES. With copywriting businesses, you have the potential to earn $419K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $13.9B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a copywriting business to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful copywriting businesses case studies.

Examples Of Profitable Copywriting Businesses

Here are a few examples of profitable copywriting businesses, and a few more details about them:

1. Conversion Alchemy ($132K/year)

Chris, the founder of Conversion Alchemy, came up with the idea for his business after transitioning from a career as a software engineer to exploring various online marketing ventures. He eventually discovered copywriting and became fascinated with the psychology behind it. Recognizing a gap in the market, he decided to position himself as a conversion copywriter specializing in SaaS and e-commerce businesses, focusing on the importance of user experience in increasing conversions. After gaining experience and refining his skills, Chris launched Conversion Alchemy and began attracting clients through referrals.

Is it profitable? Yes
What's the gross margin? 60%
How much money it makes: $132K/year
How much did it cost to start: $50

How I Went From Software Engineer To Copywriter (And Made $150K In Just 18 Months)

Conversion Alchemy is a successful conversion copywriting agency that helps 7 and 8-figure SaaS and E-commerce businesses convert more of the right website visitors into excited buyers, with over $149,194 in revenue in just 19 months.

Read this case study

Read by 6,234 founders

2. Hubbub Labs ($720K/year)

George Chilton, the co-founder and Creative Director of Hubbub Labs, had a background in teaching and editing. He realized that startups and companies struggle with communications and decided to start a content marketing agency to help them express their ideas and brand clearly. With a mission to provide value through journalistic-quality content, Hubbub Labs has grown to a 10+ person team and is profitable, experiencing a 40% year-on-year growth rate.

Is it profitable? Yes
How much money it makes: $720K/year
How much did it cost to start: $500

We Took Our Agency From Zero To $720K/Year In 3.5 Years

Find out how a creative content marketing agency grew from a team of two with only €500 in the bank, to a 10+ person team generating €720k a year, by prioritizing a niche market, providing excellent service, word of mouth, and consistent quality work.

Read this case study

Read by 4,939 founders

3. Aun Digital ($240K/year)

When a friend's cleaning business couldn't afford a website, Aun Ali discovered that many UAE startups faced similar challenges, inspiring him to launch Aun Digital. The firm offers affordable, comprehensive digital services and now generates annual revenue between $200,000 and $300,000, serving 20 regular clients.

Is it profitable? Yes
What's the gross margin? 24%
How much money it makes: $240K/year
How much did it cost to start: $60K

How I Scaled My Web Design Agency To $250K/Year

Aun Digital, a UAE-based web design company, generated $200,000 to $300,000 annually by offering affordable and reliable digital services to small businesses, startups, and medium-sized enterprises, with 20 regular clients per year and an average project cost ranging from $10,000 to $15,000.

Read this case study

Read by 766 founders

Learn more about starting a copywriting business:

Where to start?

-> How much does it cost to start a copywriting business?
-> Pros and cons of a copywriting business

Need inspiration?

-> Other copywriting business success stories
-> Marketing ideas for a copywriting business
-> Copywriting business names

Other resources

-> Copywriting business tips

How much can you make with a copywriting business?

With a copywriting business, you can make an average of $419K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $15. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a copywriting business make a week?

Based on our data, average weekly revenue for a copywriting business ranges around $8.73K. As such, you could see monthly revenues of $34.9K.

To know if your copywriting business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your copywriting business.

How much do copywriting businesses owners make?

The income of a copywriting business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established copywriting business is about $8.73K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a copywriting business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Copywriting Business Profit Margins

Generally speaking, a copywriting business can expect profit margin of around 65%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a copywriting business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, copywriting business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, copywriting business owners can ensure long-term sustainability and profitability for their business.

Copywriting business owner salary

The salary of a copywriting business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established copywriting business, in a prime position, might see an average weekly salary around the ballpark of $5.67K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a copywriting business may be a promising business to start - but the success of your copywriting business mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable copywriting business.

Part of

Starting A Copywriting Business: Everything You Need To Know

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