26 Online Food Business Success Stories [2024]
Gone are the days when food lovers needed to leave their homes for delectable delights. Insert: online food business. This venture allows individuals or groups to offer ready-to-eat meals or pre-packaged ingredients for home preparation, straight to customers' doorsteps.
In simple terms, the business centers on creating and selling meals through an online platform. In a world perpetually pursuing convenience and variety, this idea caters to a diverse audience—busy professionals seeking nutritious meals, cooking novices craving guidance, or adventurous eaters exploring global cuisines.
As an owner of an online food business, you'll be involved in menu planning, sourcing ingredients, preparation, packaging, and delivering—while constantly innovating and adapting to the ever-changing food trends and dietary preferences. With the right blend of business acumen and culinary passion, the online food business can offer a unique opportunity to merge profit with satisfaction—giving people the gift of good food while filling a fundamental market gap.
In this list, you'll find real-world online food business success stories and very profitable examples of starting a online food business that makes money.
1. Huy Fong Foods ($150M/year)
David Tran’s journey to creating Huy Fong Foods stemmed from his personal experiences and love for spicy food, which began in his childhood helping his father farm chili in Vietnam. Upon arriving in the United States, Tran noticed that the hot sauces available were not up to his standards. Fueled by a desire to recreate the bold flavors he missed, he began making his own sauce in a small bucket and selling it from his van.
Tran's initial product was well-received within his community, inspiring him to continue refining it. He kept the recipe simple but authentic, using fresh jalapeños, garlic, vinegar, salt, and sugar. By observing the enthusiastic response from his growing customer base and focusing on maintaining high-quality ingredients, Tran validated his idea and gradually increased production.
One of the early challenges Tran faced was scaling up production without compromising on quality. He rented a modest space in Los Angeles to produce the sauce on a larger scale and ensured consistency by sticking to his straightforward recipe. Throughout the process, he learned the importance of staying true to one's passion and focusing on product quality, even when expanding.
How much money it makes: $150M/year
How much did it cost to start: $20K
How many people on the team: 350
2. Love Good Fats ($36M/year)
Suzie Yorke, a CPG marketing executive and fitness enthusiast, came up with the idea for Love Good Fats after shifting to a high-fat, low-carb, low-sugar diet and struggling to find convenient snacks that fit her new lifestyle. Recognizing a gap in the market, she developed a line of delicious, healthy, and keto-friendly bars. Since its launch, Love Good Fats has achieved rapid growth, generating over $120 million in cumulative sales and expanding to over 10,000 stores in North America.
How much money it makes: $36M/year
How much did it cost to start: $400
How many people on the team: 20
Love Good Fats, a Canadian-based family of food products, has already exceeded $120 million in cumulative sales and is one of the fastest-growing bar brands in North America, thanks to founder Suzie Yorke's mission to bring back good fats and say goodbye to sugar.
3. Rosa's Thai Cafe ($24M/year)
Alexander Moore and his wife, Saiphin, came up with the idea for Rosa's Thai Cafe after moving back to the UK and being disappointed by the Thai food options available. They started with a market stall and office catering company, serving authentic Thai food cooked in their small flat. The business grew rapidly, and they opened their first brick-and-mortar restaurant in 2008. With a focus on great food and word-of-mouth marketing, Rosa's now has 18 locations across the UK and brings in over $25 million in annual revenue.
How much money it makes: $24M/year
How many people on the team: 373
How a couple started from a humble weekend market stall in East London to building a Thai food restaurant empire with 18 sites across the UK, now with run rate revenues of over $25mil per year, by combining homely authentic Thai food with local ingredients in a casual cafe environment.
4. Caviar ($21.6M/year)
Shawn conceived the idea for the Caviar food delivery app during a brainstorming session when he wanted an egg sandwich from his favorite shop in the Bay Area, which was too far away for convenient access.
Frustrated by the high cost and time involved in using TaskRabbit for delivery, he realized that they could utilize the independent contractor model popularized by Uber and Lyft for food delivery. This realization led to the creation of Caviar, pitched as the "Uber for food."
How much money it makes: $21.6M/year
5. Auric ($3.6M/year)
After a backbone fracture led him to explore yoga and Ayurveda, the founder of Auric had a lightbulb moment to make Ayurveda more convenient and aspirational for others. With a background in consumer brands from his time at Unilever, he launched Auric as a beauty and wellness brand based on Ayurveda, creating 100% natural and low-calorie beverages that offer visible benefits. With already selling 150k bottles monthly, the future looks bright for Auric as they aim to penetrate more consumers in India, the US, and the UK.
How much money it makes: $3.6M/year
How much did it cost to start: $500K
How many people on the team: 9
A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.
6. HalalWorldDepot ($2.4M/year)
Mohamad Saad, one of the founders of HalalWorldDepot, launched the business as a side hustle to list Halal products from his father's store online. With an initial investment of $5,000 for the website and shipping materials, the company quickly gained traction and now boasts a customer return rate of 50-60% and steady profitability. The future looks promising as HalalWorldDepot continues to expand and serve the growing community of Muslims in the United States.
How much money it makes: $2.4M/year
How much did it cost to start: $5K
How many people on the team: 10
HalalWorldDepot is a Halal online marketplace that started three years ago as a meat and grocery delivery service and has now expanded to offer a wide variety of Halal products, with a customer return rate of 50-60%, profitability at 16-25%, and over 10,000 customers, with plans to expand to Canada and the United Kingdom within three to five years.
7. Just Panela LLC ($2.1M/year)
Scott Unkefer, the founder of Just Panela LLC, came up with the idea for his business when he moved to Medellin, Colombia and discovered Panela, an organic, unprocessed, and natural cane sugar. After experiencing its unique taste and health benefits, Unkefer decided to reposition Panela for the North American and international market. Despite facing challenges in packaging and manufacturing, Just Panela has achieved annual sales of $1.5 million and has gained recognition for its design and product quality.
How much money it makes: $2.1M/year
How many people on the team: 10
Founder and CEO of Just Panela LLC, Scott Unkefer, tells the story of his $1.5M unrefined, artisanal and organic cane sugar business, including how he repositioned the product, designed and manufactured the first product, and launched the business with multi-national operations.
8. Urban Smokehouse ($1.5M/year)
Andrew Buehler, founder of Urban Smokehouse, came up with the idea for his business after noticing the growing market trend and opportunity for online delivery of perishable items during the COVID-19 lockdown. As a foodie with a background in financial services, Buehler saw the rising demand for BBQ, a food that tastes great but is often inconvenient to make, and decided to create a digitally native BBQ brand that offers pre-cooked and sauced ribs that can be easily prepared at home in under 20 minutes. He launched Urban Smokehouse as a Kickstarter project and quickly surpassed his goal, raising over $30,000 in pre-orders.
How much money it makes: $1.5M/year
How much did it cost to start: $15K
How many people on the team: 5
Andrew Buehler launched Urban Smokehouse, the world’s first digitally native BBQ brand, through a Summer Kickstarter campaign, raising over $30,000 in pre-orders; since then, the company has achieved monthly sales of over $5,000 split between their website and in-person pop-ups and events, relying heavily on word of mouth and organic social media.
9. XO Marshmallow ($1.3M/year)
Lindzi Shanks, co-founder of XO Marshmallow, started the business after her partner Kat Connor created homemade marshmallows as a gift and received overwhelming feedback. Realizing the potential, they decided to launch an online shop and later opened the world's first marshmallow café. They relied on customer feedback and suggestions to develop new flavors and products, using their culinary and branding expertise to create a successful lifestyle brand.
How much money it makes: $1.3M/year
How much did it cost to start: $200
How many people on the team: 7
XO Marshmallow, the premier gourmet marshmallow company and home of the first marshmallow café, discusses how they became the leader in their market by creating a compelling lifestyle brand primarily through social media and organic traffic, leading them to do $1.5 million in sales last year with continued YoY growth ranging from 25-300%.
10. Ka-Pop! Snacks ($1.2M/year)
Dustin Finkel, the creator and CEO of Ka-Pop! and Awakened Foods, came up with the idea for his snack business after realizing the lack of genuinely authentic and delicious snacks in the market. As a certified personal trainer and nutritionist, Finkel wanted to create snacks that were both healthy and tasty, leading him to develop the Ka-Pop! line using 100% Ancient Grains and natural seasonings. Since its launch, the business has experienced impressive growth, with over 300% annual growth and projected annual sales of nearly $10 million by the end of 2021.
How much money it makes: $1.2M/year
How many people on the team: 50
Ka-Pop! is an Ancient Grain snack company that has grown over 300% per year, reaching nearly $10 million in annual sales by 2021, through innovation, passion, demos, social media, TV appearances, and driving relationships with retailer partners.
11. Small Axe Peppers Hot Sauce ($1.02M/year)
Small Axe Peppers was founded by John Crotty, who saw the potential in an empty lot in the Bronx and decided to turn it into a community garden. Realizing that peppers were the ideal crop for the small space, he came up with the idea to make hot sauce as a way to support the garden and create a commercially scalable product. With the help of Executive Chef King Phojanakong, they developed the Small Axe Peppers line of sauces. Since then, the company has grown exponentially, partnering with over 200 community gardens and distributing their sauces nationwide.
How much money it makes: $1.02M/year
How much did it cost to start: $50K
How many people on the team: 3
Small Axe Peppers is a thriving hot sauce manufacturing business that partners with over 200 community gardens in the United States, growing locally sourced produce and producing an impressive 70,000 bottles of hot sauce per year; the success is the result of a genuine mission, a great story, an online business, and active social media channels.
12. Jaju Pierogi ($960K/year)
Jaju Pierogi, founded by sisters Casey and Vanessa White, started as a side project selling pierogi at farmers' markets and pop-up events. With a background in the corporate world and a love for their Polish heritage, they saw a gap in the market for high-quality, handmade pierogi. Fast forward to August 2022, Jaju Pierogi is now in multiple grocery chains and over 650 specialty independent stores, with a monthly revenue of $80,000-$100,000.
How much money it makes: $960K/year
How much did it cost to start: $3.5K
How many people on the team: 5
Jaju Pierogi started off as a side hustle at farmers' markets and festivals back in 2016, and as of August 2022, they are in multiple grocery chains and over 650 specialty independent stores with a monthly revenue hovering between $80,000-$100,000.
13. Lil Buff Protein ($960K/year)
Christine Moore, the founder of Lil Buff Protein, came up with the idea for her business when she was competing in bodybuilding and craving sweets while maintaining a healthy lifestyle. She created a protein cake mix that had the same nutrition facts as her diet meals, and after posting about it on social media, she received a lot of demand. With encouragement from friends, she decided to start Lil Buff Protein and within the first year, her husband quit his job and they were able to pay off all of their debt.
How much money it makes: $960K/year
How many people on the team: 10
Lil Buff Protein boasts a profitable growth story, having sold 300 mixes at a local bodybuilding expo, grossing $5000 in the first month of launching the business, and doubling sales each year; its founder, Christine Moore, makes it personal by connecting through social media, answering all DMs and delivering hand-signed thank-you cards with each order.
14. Kyra's Bake Shop, LLC ($768K/year)
After realizing the benefits of a gluten-free diet for her own health, Kyra decided to pursue her passion for baking and attended pastry school. She honed her skills and developed delicious gluten-free recipes, eventually starting her own bakery with a small investment of $62,000. Through strategic PR and saying yes to every opportunity, Kyra's Bake Shop gained a loyal following and continues to attract and retain customers, with an average monthly revenue of $120,000.
How much money it makes: $768K/year
How much did it cost to start: $62K
How many people on the team: 11
Gluten-free bakery, Kyra's Bake Shop, started with a home kitchen and has now grown to a 3,500 square foot flagship bakeshop/cafe and a second location, with a monthly average revenue of $120,000 from the flagship store, through prioritizing product quality and strategic thinking.
15. Healthy Chew ($720K/year)
TJ, the co-founder and CEO of Healthy Chew, joined the company as a dishwasher and helped his partner Peter scale the business. They rebranded from PNF Meals to Healthy Chew and experienced tremendous growth, selling over 10,000 bowls each month. With a focus on delicious, calorie-friendly meals, Healthy Chew has generated over $1.8 million in sales in just over 3 years.
How much money it makes: $720K/year
How much did it cost to start: $500
How many people on the team: 7
Healthy Chew is a profitable weekly meal preparation service that grew from 200 to 10,000 weekly bowls in just over 3 years, with an overall sales figure of $1.8 million, achieved through effective branding and personalised customer service.
16. Bluebird Provisions ($635K/year)
After being told he would never run again due to a foot injury, the founder of Bluebird Provisions Bone Broth healed his foot and got back to winning ultra marathons using bone broth. Fueled by his conviction to share this healing elixir, he quit his job and started Bluebird Provisions. Now, the brand is the fastest-growing bone broth brand in North America, with monthly revenues of $49,000 and a 5000% increase in customer base since its inception.
How much money it makes: $635K/year
How much did it cost to start: $30K
How many people on the team: 1
Bluebird Provisions Bone Broth is North America's fastest-growing bone broth brand, doing 49,000 per month and growing 50% YoY, with 5000% growth in customer base since starting, thanks to an SEO-focused strategy, email marketing, referrals, and Amazon.
17. Holmes Mouthwatering ($480K/year)
Ethan Holmes, at only 15 years old, was inspired by reading the book "Reallionaire" to create his own food product, with the goal of selling it on grocery store shelves. After a year of experimenting in his mom's kitchen, he perfected his all-natural applesauce recipe using golden delicious apples, pears, and apple cider. Today, Holmes Mouthwatering Applesauce is available in 200 store locations throughout the Midwest and produces up to 4,000 units a month.
How much money it makes: $480K/year
How much did it cost to start: $500K
How many people on the team: 1
Ohio entrepreneur grows natural applesauce product from his mom's kitchen to 200 Midwest store locations, selling up to 4,000 units monthly and appearing in news outlets like Black Enterprise and Fox 8, while also giving speeches and presentations to schools, universities, and summer camps.
18. Dollop Gourmet ($360K/year)
Heather Saffer, Founder and CEO of Dollop Gourmet, came up with the idea for her better-for-you gourmet frostings after noticing a lack of natural frosting options in the market. After winning Food Network's Cupcake Wars and securing accounts with major retailers like Whole Foods and HEB, Saffer launched an online store just one day before her appearance on Shark Tank, resulting in thousands of orders flooding in.
How much money it makes: $360K/year
How many people on the team: 1
Dollop Gourmet, a better-for-you gourmet frosting and dessert dip company, went from a successful brick-and-mortar bakery to a packaged food product in Wegmans and other retail stores, doing $30,000 a month in sales with a new flavor and snack product on the horizon, while Founder and CEO Heather Saffer is developing a business coaching program for aspiring and present entrepreneurs.
19. Simple Green Smoothies ($360K/year)
Jen Hansard, the co-founder of Simple Green Smoothies, came up with the idea when she stumbled upon an article about boosting the immune system with green smoothies. After experiencing the health benefits firsthand, she started sharing recipes on Instagram and her blog, which eventually turned into a successful business generating as much as $30,000 a month in revenue.
How much money it makes: $360K/year
How many people on the team: 1
Simple Green Smoothies boasts a free 7-day smoothie challenge that has helped over 2 million people take control of their health and generates revenue with programs ranging from a 21-day cleanse to a plant-based meal planner, bringing in as much as $30k a month and also working to help women farmers in Cambodia build mushroom farms through World Hope International.
20. Dohful Cookies ($180K/year)
Arushi, the founder of Dohful Cookies, was inspired to start her business after experiencing soft-baked cookies for the first time on her honeymoon in Europe. Realizing that such delicious cookies were not available in India, Arushi and her husband decided to introduce India to the world of soft-baked cookies. Through partnerships with influencers and a strong online presence, Dohful has gained a loyal customer base and is now expanding to launch on Amazon and open a physical store.
How much money it makes: $180K/year
How much did it cost to start: $10K
How many people on the team: 10
This case study article highlights the success story of Dohful Cookies, India's first soft-baked cookie company, founded by Arushi and Chaman in 2018. They targeted young people aged 18-30 who are well-traveled, aware of global food trends, and eager to try high-quality global food products in India. The cookies are 100% eggless, made with pantry ingredients, and without any preservatives or additives. With a focus on SEO, influencer partnerships, and community-building through social media, they have attracted and retained customers. They are now expanding their sales channels to Amazon and opening a brick-and-mortar store in New Delhi.
21. Peaceful Fruits ($180K/year)
After serving in the U.S. Peace Corps and realizing he wanted to start a sustainable business, Evan Delahanty decided to launch Peaceful Fruits. He identified a lack in premium fruit snacks, focused on creating a product with a strong backstory, and started prototyping and manufacturing the snacks using a small dehydrator and commercial kitchens. Through digital sales and a successful Kickstarter campaign, Peaceful Fruits experienced steady growth, culminating in an appearance on Shark Tank.
How much money it makes: $180K/year
How many people on the team: 4
Peaceful Fruits, an award-winning for-profit social enterprise, sells organic, clean label, natural fruit snacks and has gone from $8,000 in sales in 2015 to $150,000 in 2017, employing 30 people with disabilities in their production facility and is an excellent example of a successful, mission-based business.
22. CandyCan ($180K/year)
Krik, the co-founder and CEO of Protes Protein Snacks, came up with the idea for his business when he was in college and realized there was a lack of satisfying protein snacks like chips on the market. After leaving his corporate finance job and spending months perfecting the recipe, Protes Protein Snacks became the world's first protein chip and now has its products in over 10,000 retail stores nationwide.
How much money it makes: $180K/year
How much did it cost to start: $100K
How many people on the team: 2
An entrepreneur started a protein snacks company which launched six years ago and now has its products in over 10,000 retailers nationwide, through getting rid of their early mistakes, and looking to e-commerce for future growth.
23. Chandler Honey ($120K/year)
Tique Chandler, the founder of Chandler Honey, came up with the idea for her infused honey brand by leveraging her knowledge of beekeeping and her desire to make honey more exciting. She created interesting flavors and used bright branding to differentiate her product. In under two years, Chandler Honey is now in 150+ stores in Canada and continues to grow.
How much money it makes: $120K/year
How much did it cost to start: $50K
How many people on the team: 1
Chandler Honey is a Canadian organic honey brand with unique flavors, founded by Tique Chandler. With only 2 years since incorporation, the brand is now in 150+ stores in Canada and brings in $10k revenue monthly.
24. EatTiamo ($120K/year)
Nicholas Figoli and his business partner Francesco Pelosi came up with the idea for EatTiamo while they were living abroad in Paris and missing the taste of authentic Italian cuisine. They noticed the lack of affordable and easily accessible Italian products in the market, especially in the US where the demand for Italian food is high. This led them to launch EatTiamo, the first subscription food box service that brings the best of Italian food directly to American families.
How much money it makes: $120K/year
How many people on the team: 5
Italian food subscription box service, EatTiamo, delivers monthly boxes of carefully selected Italian delicacies to 300 American families across the US, with the aim of reaching a break-even point of 1,000 boxes per month by 2020.
25. Klondike Kettle Corn ($54K/year)
Katie Young came up with the idea for Klondike Kettle Corn after a friend suggested starting a kettle corn business in Carcross, Yukon. She bought the business from her friend and began selling Sweet and Salty kettle corn at the Fireweed Community Market. Over the years, she expanded her product line and now sells over 30 different flavors, including unique combinations with locally sourced ingredients. With the business's success, she has been able to give back to her community through sponsorships and donations.
How much money it makes: $54K/year
How many people on the team: 1
Klondike Kettle Corn, a gourmet popcorn company in the Yukon Territory, has grown its revenue by 67% and its Q1 revenue is up 39% from last year, by expanding its product line and collaborating with local businesses, while maintaining a strong social media presence.
26. Karachi Kitchen ($24K/year)
Sadaf, the co-founder and designer behind Karachi Kitchen Foods, started the business with her mother, a long-time chef and culinary instructor. They launched their business after collaborating on a self-published cookbook, which won a Gourmand Award. Despite facing setbacks due to Covid and learning about federal and state regulations, they have seen sales more than double since launching their online store.
How much money it makes: $24K/year
How much did it cost to start: $5K
How many people on the team: 0
Karachi Kitchen Foods saw over 200% growth in sales in the past year, offering seven different chutneys and spices, and plans to launch an online subscription box and publish recipes on their website in coming months.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
