Marketing Automation Platform

10 Tips For Starting A Successful Marketing Automation Platform (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own marketing automation platform? Here are some tips you should know:

Learn more about starting a marketing automation platform:

Where to start?

-> How much does it cost to start a marketing automation platform?
-> Pros and cons of a marketing automation platform

Need inspiration?

-> Other marketing automation platform success stories
-> Marketing ideas for a marketing automation platform
-> Marketing automation platform slogans
-> Marketing automation platform names

Other resources

-> Profitability of a marketing automation platform

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a marketing automation platform:

#1: Eldar Galiev, founder of Growave:

We chatted with with Eldar, founder of Growave ($110K/month). In our interview, Eldar says:

I found our first customers primarily through Shopify Community and forums by offering them to try Growave for free. Once we acquired the first 20 customers, I saw that more customers started to find us through the Shopify App Store listing.

Additionally:

One valuable skill that helped me at work is the ability to listen to others. When you're stuck on a single point of view or idea and do not accept any feedback from colleagues it really creates boundaries for growth.

Further:

Find a small segment of your customers and create a dedicated product for them. It will help you in the future because you will be able to make uncomplicated products specific to your niche.

Read the full interview ➜

#2: Richard Miles and Laura Betterly, founder of CLOSEM:

We chatted with with Richard, founder of CLOSEM ($30K/month). In our interview, Richard says:

As we’ve proven the viability of the platform and our business, we intend to go out for funding this year.

Read the full interview ➜

#3: Will van der Sanden, founder of Dux-Soup:

We chatted with with Will, founder of Dux-Soup ($400K/month). In our interview, Will says:

The interest in LinkedIn scraping was much greater than I anticipated, so I started exploring the competition on the market. I felt that the products out there were charging too much and giving too little value.

Additionally:

My motto from the beginning has always been to listen to my customers. They are the ones that are investing (not just money but also their time, which can be even more valuable) in our tool.

Read the full interview ➜

#4: Mike Korba, founder of User.com:

We chatted with with Mike, founder of User.com ($100K/month). In our interview, Mike says:

Failure is not always a bad or negative thing, more importantly, is what lessons are learned from it going through the situation and how you come out the other side

Read the full interview ➜

#5: Mike Korba, founder of User.com:

We chatted with with Mike, founder of User.com ($100K/month). In our interview, Mike says:

We learned to talk to our customers as much as possible. In the beginning, it was also our curse, that later on turned into one of our biggest advantages, to what our customers needed, and at how wide our product has become.

Read the full interview ➜

#6: Will van der Sanden, founder of Dux-Soup:

We chatted with with Will, founder of Dux-Soup ($400K/month). In our interview, Will says:

We’re in a market that is getting busier by the day, a lot of tools come and go, and it can be quite cutthroat.

Additionally:

The most common reason nobody is buying your product is simply that it's sh*t. I would recommend always keeping an open mind, pivoting or reinventing as required, or facing a long slow death.