Business Idea: Start A Men's Underwear Brand in 2024
Underwear is essential to any person’s wardrobe, and the men’s underwear industry has grown quite large.
Many companies, such as Calvin Klein, Ralph Lauren, and Hugo Boss, specialize in men’s underwear. These companies have been able to keep up with the demand of this growing industry by offering quality products at reasonable prices.
The demand for men’s underwear has risen because it offers an alternative to traditional cotton briefs. Men are increasingly realizing that they don’t want the same old thing when it comes to their underwear; they want something that feels like luxury and provides them with comfort and support.
With so many opportunities available today, it’s easy to see why more people are turning to this industry to start their businesses.
Revenue & Profitability
How much do men's underwear brands make?
- On average, successful men's underwear brands report $54.8M/year in revenue.
- 67% of men's underwear brands report being profitable.
Startup Costs
How much does it cost to start a men's underwear brand?
- It can cost as low as $1,240 to start a men's underwear brand.
- It can cost as high as $40,000 to start a men's underwear brand.
Learn more about the costs of a men's underwear brand.
Examples Of Successful Men's Underwear Brands
Successful men's underwear brand businesses and case studies
Bombas co-founders David Heath and Randy Goldberg turned a $140,000 Indiegogo campaign into a $300M/year business by blending mission-driven marketing with high-quality, innovative socks, leveraging Shark Tank exposure, effective use of Facebook ads, and strategic wholesale partnerships.
TomboyX, a gender-neutral clothing company, has consistently increased its revenue over 100% each year and expanded from zero employees to 15 in just two years by focusing on quality underwear and listening to customer feedback.
See full list of successful men's underwear brands.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
