Men's Underwear Brand

How Profitable Is A Men's Underwear Brand? (Updated for 2024)

Pat Walls

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Updated: October 6th, 2024

So you want to start a men's underwear brand?

And the first question that came to your mind was, “well, are men's underwear brands actually profitable?”

With a market size of $26.3B - there’s plenty of business to go around.

Especially considering:

You could start a men's underwear brand with as low as $1,240
Based on our data, men's underwear brands generate an average of $54.8M per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a men's underwear brand.

Let’s dive in!

Is a men's underwear brand profitable?

Yes, a men's underwear brand is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $54.8M per year with an estimated gross margin of 40%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your men's underwear brand.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your men's underwear brand is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a men's underwear brand worth it?

If you’re wondering if a men's underwear brand is worth it, the answer is a big YES. With men's underwear brands, you have the potential to earn $54.8M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $26.3B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a men's underwear brand to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful men's underwear brands case studies.

Examples Of Profitable Men's Underwear Brands

Here are a few examples of profitable men's underwear brands, and a few more details about them:

1. SHEATH LLC ($3.6M/year)

Robert Patton, CEO of SHEATH, came up with the idea for his premium men's pouch underwear company while serving in the Army in Iraq. Frustrated with the discomfort and chafing caused by his issued underwear, he conceived the idea of a pouch that would separate the male anatomy from the inner thighs, keeping everything cool and dry. After hand-stitching prototypes, finding a seamstress, and working with a manufacturer in Pakistan, Patton finally launched his business.

Is it profitable? Yes
How much money it makes: $3.6M/year
How much did it cost to start: $5K

How I Grew A Men's Pouch Underwear Line To $1M/Year

Learn how Robert Patton grew a premium men's pouch underwear line to generate over $4K a day in sales with his latest women's line projected to double by the end of summer 2019 through persistence, learning from past mistakes, and keeping things simple.

Read this case study

Read by 12,385 founders

2. Bombas ($300M/year)

David Heath and Randy Goldberg didn't plan to start a sock company. Instead, they stumbled upon the idea in 2011 when David saw a Facebook post mentioning that socks were the most requested item in homeless shelters. This surprising fact struck a chord and stayed with him.

Seeing the success of companies like TOMS and Warby Parker, which coupled product sales with charitable giving, inspired them. They wondered if a similar model could solve the sock shortage in homeless shelters by donating a pair for every pair sold.

They started by deeply researching the sock market and testing various designs. With initial skepticism from some quarters, they used feedback to refine their product, focusing on high-quality features like seamless toes and arch support. The combination of a strong social mission and a superior product won them early adopters and set the stage for success.

Is it profitable? Yes
How much money it makes: $300M/year

How Bombas Built a $300M Sock Empire

Bombas co-founders David Heath and Randy Goldberg turned a $140,000 Indiegogo campaign into a $300M/year business by blending mission-driven marketing with high-quality, innovative socks, leveraging Shark Tank exposure, effective use of Facebook ads, and strategic wholesale partnerships.

Read this case study

Read by 71 founders

Learn more about starting a men's underwear brand:

Where to start?

-> How to start a men's underwear brand?
-> Men's underwear brand plan
-> How to finance a men's underwear brand?
-> How much does it cost to start a men's underwear brand?
-> Pros and cons of a men's underwear brand

Need inspiration?

-> Other men's underwear brand success stories
-> Marketing ideas for a men's underwear brand
-> Men's underwear brand slogans
-> Men's underwear brand names

Other resources

-> Men's underwear brand tips

How much can you make with a men's underwear brand?

With a men's underwear brand, you can make an average of $54.8M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $1,240. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a men's underwear brand make a week?

Based on our data, average weekly revenue for a men's underwear brand ranges around $1.14M. As such, you could see monthly revenues of $4.56M.

To know if your men's underwear brand achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your men's underwear brand.

How much do men's underwear brands owners make?

The income of a men's underwear brand owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established men's underwear brand is about $1.14M. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a men's underwear brand owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Men's Underwear Brand Profit Margins

Generally speaking, a men's underwear brand can expect profit margin of around 40%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a men's underwear brand, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, men's underwear brand owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, men's underwear brand owners can ensure long-term sustainability and profitability for their business.

Men's underwear brand owner salary

The salary of a men's underwear brand owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established men's underwear brand, in a prime position, might see an average weekly salary around the ballpark of $456K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a men's underwear brand may be a promising business to start - but the success of your men's underwear brand mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable men's underwear brand.

Part of

Starting A Men's Underwear Brand: Everything You Need To Know

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