Shipping Business

19 Marketing Ideas For A Shipping Business (2024)

Updated: January 19th, 2023

Shipping Business Marketing Ideas

Wondering how to market your shipping business?

Marketing your shipping business is certainly not easy, but there are many ways to promote and advertise your shipping business.

We put together a list of the best marketing ideas for your shipping business, so you can get your small business out there.

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity ➜

Easy

Free

Brand Loyalty

Customer Service ➜

Medium

Free

Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Competitor analysis ➜

Medium

Low

Product Quality

Leverage Third Party Platforms ➜

Medium

Low

Brand Exposure

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Emailing List ➜

Medium

Free

Engagement

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜

Easy

Medium

Lead Generation

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜

Medium

Low

Lead Generation

Pay Per Click Advertising

Medium

Low

Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Referral Program ➜

Easy

Low

Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Conversion Rate Optimization ➜

Medium

Low

Lead Generation

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜

Medium

High

Lead Generation

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Networking Event ➜

Easy

Low

Brand Awareness

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Offline advertising (flyers, etc) ➜

Medium

High

Brand Exposure

Automate

Marketing Idea Level Of Difficulty Cost Result
Task Delegation ➜

Easy

Free

Product Quality

Tasks Automation ➜

Medium

Low

Product Quality

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜

Medium

Low

Brand Loyalty