Underwear & Activewear Brand

2 Underwear & Activewear Brand Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Looking to break into the apparel industry with a unique twist? Consider launching a brand that merges underwear and activewear. This business concept focuses on creating comfortable, stylish, and performance-oriented garments that cater to today’s active lifestyles.

Imagine offering a range of products that transition effortlessly from the gym to daily wear. Your brand could become synonymous with both functionality and fashion. By focusing on high-quality materials and versatile designs, you attract a broad customer base seeking durability and style in one package.

Starting this venture involves significant work: you’ll need to research fabric technologies, manage design and production processes, and implement effective marketing strategies. But the potential for establishing a loyal customer base and creating a recognizable brand is substantial. If the idea of blending comfort, utility, and style excites you, this could be your perfect entrepreneurial opportunity.

In this list, you'll find real-world underwear & activewear brand success stories and very profitable examples of starting a underwear & activewear brand that makes money.

1. TomboyX ($24M/year)

Fran Dunaway, CEO and Co-Founder of TomboyX, came up with the idea for their gender-neutral underwear and loungewear company when they launched a Kickstarter campaign to fund their button-up shirt production. However, they soon realized that the name "TomboyX" was resonating with a wide audience, leading them to pivot and focus on creating boxer briefs for women, which became their hero product. With consistent revenue growth of over 100% each year, TomboyX has become a successful and inclusive lifestyle brand.

How much money it makes: $24M/year
How much did it cost to start: $40K
How many people on the team: 34

How A Gender Neutral Garment Became A $500K/Month Business

TomboyX, a gender-neutral clothing company, has consistently increased its revenue over 100% each year and expanded from zero employees to 15 in just two years by focusing on quality underwear and listening to customer feedback.

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2. SHEATH LLC ($3.6M/year)

Robert Patton, CEO of SHEATH, came up with the idea for his premium men's pouch underwear company while serving in the Army in Iraq. Frustrated with the discomfort and chafing caused by his issued underwear, he conceived the idea of a pouch that would separate the male anatomy from the inner thighs, keeping everything cool and dry. After hand-stitching prototypes, finding a seamstress, and working with a manufacturer in Pakistan, Patton finally launched his business.

How much money it makes: $3.6M/year
How much did it cost to start: $5K
How many people on the team: 7

How I Grew A Men's Pouch Underwear Line To $1M/Year

Learn how Robert Patton grew a premium men's pouch underwear line to generate over $4K a day in sales with his latest women's line projected to double by the end of summer 2019 through persistence, learning from past mistakes, and keeping things simple.

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Read by 12,390 founders