Cannabis Publication

14 Marketing Ideas For A Cannabis Publication (2024)

Updated: January 19th, 2023

Cannabis Publication Marketing Ideas

Wondering how to market your cannabis publication?

Marketing your cannabis publication is certainly not easy, but there are many ways to promote and advertise your cannabis publication.

We put together a list of the best marketing ideas for your cannabis publication, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Testimonials ➜

Easy

Free

Trust & Credibility

Guest Blogging ➜

Easy

Low

Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Brand Authenticity ➜

Easy

Free

Brand Loyalty

Customer Service ➜

Medium

Free

Brand Loyalty

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
LinkedIn Organic Reach ➜

Easy

Free

Brand Awareness

LinkedIn Outreach ➜

Easy

Low

Brand Awareness

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea Level Of Difficulty Cost Result
Affiliate Program ➜

Medium

Low

Lead Generation

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea Level Of Difficulty Cost Result
SEO Strategy ➜

Medium

Medium

SEO

Conversion Rate Optimization ➜

Medium

Low

Lead Generation

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Search engine marketing (SEM) ➜

Medium

High

Lead Generation

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Press Release ➜

Medium

Medium

Brand Exposure

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜

Medium

Low

Brand Loyalty

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Webinar ➜

Medium

Medium

Trust & Credibility