Email Automation Platform

How Much Money Do Email Automation Platforms Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, email automation platforms can make between $21-$4,160,000 per month.
The average revenue for a successful email automation platform is $348K per month.
The highest grossing email automation platform in our records makes over $49,920,000 per year.
Email automation platform owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting an email automation platform?

And now you're wondering how much email automation platform owners actually make...

Well, let’s dive in!

Here are example of real email automation platforms and how much money they make - as reported by the founders themselves:

1. Customer.io ($49.9M/year)

Colin and his co-founder came up with the idea for Customer.io while working at another startup. They noticed that email lists were disconnected from app data, making them outdated and incomplete.

They saw an opportunity to streamline the process by breaking down barriers between developers, marketers, and product teams, facilitating better message management and sending between apps and customers.

And we saw this opportunity to breakdown the barriers between developers and the marketers and product people who were trying to modify content of the email, trying to decide when it was time to send a new email, and really streamline that process of how web and mobile app businesses create, manage, and send all of their messages between their app and their customers. — Colin (Source)

How much money it makes: $49.9M/year

2. Stripo ($4.8M/year)

Stripo's founder, Dmytro Kudrenko, a seasoned programmer-turned-entrepreneur, identified a major gap in the email marketing industry when he realized HTML email design required coding skills that marketers usually lack. Launching in 2017, Stripo rapidly grew to one million users worldwide, generating approximately $400,000 in monthly recurring revenue by offering an intuitive, coding-free email template builder with seamless one-click exports to over 80 platforms.

How much money it makes: $4.8M/year

3. Dux-Soup ($4.8M/year)

Will van der Sanden, the Founder and CEO of Dux-Soup, came up with the idea for his business after his wife expressed frustration with manual lead generation for her publishing company. Recognizing the potential in LinkedIn scraping, Will saw a gap in the market for a product that offered more value at a lower cost than existing options. The result was Dux-Soup, a LinkedIn automation tool that now has over 70,000 users and nearly $5 million in revenue.

How much money it makes: $4.8M/year

4. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much money it makes: $1.92M/year

5. Taximail ($1.44M/year)

Phaiboon Trikanjananun, a computer engineer and serial entrepreneur, came up with the idea for Taximail while sitting in his garden in 2012. Drawing on his experience in the digital business, he saw a need for a locally homegrown email marketing platform that could cater to all types of businesses. Today, Taximail serves over 5,000 reputable organizations in Thailand and continues to grow.

How much money it makes: $1.44M/year

6. lemlist ($1.2M/year)

Guillaume Moubeche came up with the idea for Lemlist while running a B2B lead generation agency and seeing the impact of personalized images and videos in cold emails. Dissatisfied with the lack of personalization features in existing tools, Guillaume sold his shares in the agency and teamed up with two tech geniuses to build Lemlist. They quickly gained traction, becoming the #1 product on Product Hunt and attracting thousands of customers.

How much money it makes: $1.2M/year

7. Acumbamail ($1.02M/year)

Ignacio Arriaga and his partner, both technical individuals, identified a gap in the Spanish email marketing market and recognized the potential for a profitable business venture. Leveraging their coding expertise and previous business experience, they bootstrapped Acumbamail and launched the platform within 4 months. With a focus on serving Spanish SMBs and providing dedicated customer support in Spanish, Acumbamail has now grown to over 3,500 paying customers and generates an average monthly revenue of $85,000.

How much money it makes: $1.02M/year

8. Parseur ($480K/year)

Sylvestre Dupont, the co-founder of Parseur, came up with the idea for the data extraction tool during his sabbatical break year in 2013. While building a travel map website, he realized the tedious task of manually entering travel confirmation emails into the app and thought it would be great if the app could automatically extract the relevant information. This sparked the idea of building an email parsing tool, which eventually became Parseur.

How much money it makes: $480K/year

9. Closet Tools ($456K/year)

Jordan O'Connor created Closet Tools to help his wife attract more traffic to her Poshmark profile.

He noticed that his wife had to spend a lot of time doing various tasks to attract more traffic and sales, but she didn’t have the time to do it all.

To solve this problem, he used his self-taught coding skills to create a tool that could automate these tasks for her.

After his wife and her friends found the tool helpful, Jordan was inspired to blog about the solution and share it on Reddit.

He then went on to build the frontend. Soon after launch, he attracted 10 paying clients, and the number of users has been growing since.

How much money it makes: $456K/year

10. COLDINBOX ($420K/year)

Arthur Backouche came up with the idea for Coldinbox while looking for a new job in growth/digital marketing. He discovered a tool to send bulk invitations on LinkedIn with personalized messages and used it to successfully engage with startups and generate leads. Seeing the potential, he decided to develop his own SaaS product, Coldinbox, which is now being used by B2B entrepreneurs, consultants, and business development managers.

How much money it makes: $420K/year